ith corporate RFP season fast approaching, now is a good time to touch on market factors that could influence that strategy. A sound strategy for the 2014 corporate segment should primarily be based on expectations of what market conditions will be in 2014. Just as a savvy investor values a stock based on expectations of future earnings growth, so should planning for the corporate segment in 2014 be based on expectations of what the market will be offering in 2014.

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