Hotels Unlock The Power Of One-To-One Marketing With Cendyn’s® CRM Suite
Integrated CRM Solution Provides Higher Conversion and Client Retention Levels
eConcierge® is an interactive pre-stay system that provides guests with the ability to customize their stay by requesting/reserving services via automated requests to the property. Guests can view real-time status of all requests, access and maintain their profile 24/7 and customize and manage their stay via a digital itinerary, all prior to arrival.
eSurvey is a post-stay digital guest feedback and monitoring system that provides valuable insight to guest experiences.
eInsight® is the centerpiece of the CRM Suite. eInsight® is a data warehouse and business intelligence system that contains a robust marketing communications system at its core for advanced email, text, direct mail and other one-to-one marketing.
eConnectivity® is Cendyn's middleware platform for managing all hotel system interfaces (PMS, Sales & Catering, Reservations, etc.) so that all customer data can be managed centrally from eInsight®.
"We are an entrepreneurial company," said Christophe A. Dagassan, Director of CRM for The Breakers. "We are committed to anticipating and exceeding our guests' expectations and always making them feel special. We execute on this commitment by providing highly personalized attention, and Cendyn's CRM Suite helps make that possible. This invaluable resource gives our staff of 1,800 the latest technology and resources to satisfy our guests' needs each and every day."
All data captured from the PMS and other critical systems, as well as all pre and post-stay activity is centralized in the eInsight data warehouse, providing a complete 360° view of each guest. All guest intelligence is used to establish the make-up of your customer base (demographic, geographic, behavioral and lifestyle characteristics, etc.) for all marketing initiatives. eInsight™ provides powerful data modeling to target more potential customers that fit the profile of your best customers, as well as identifying other important patterns using the most meaningful data variables to drive the most effective communications and results.
"To compete in today's market, it's absolutely essential that hotels utilize tools that allow continuous, highly-customized communications with their customers," said Cendyn President Charles Deyo. "Without these tools, hotels are losing out on extensive revenue potential."
Going to HITEC 2013 in Minneapolis, MN on June 25th – 27th? Visit booth 1143 to meet with Cendyn's team and RoundTableHQ to learn how we can increase your revenue with award-winning online solutions and strategies.
Phone: +1-561-419- 2262
Cendyn is a cloud-based software and services provider that develops integrated technology platforms for driving sales and marketing performance in the travel and hospitality industry. The Cendyn Hospitality Cloud offers the most complete set of innovative software and services in the industry, covering hotel marketing, guest engagement, group sales, and event management. With offices in Boca Raton, Atlanta, Boston, San Diego, Toronto, Whistler, London and Singapore, Cendyn proudly serves more than 30,000 clients in 143 countries with enterprise spend levels in excess of $1 billion. For more information on Cendyn, visit www.cendyn.com.