Data Is The New Currency Of Hotel Digital Marketing
Cendyn’s 360 Marketing Platform Leads the Way For Hotels to Take Control
Over the past few years the digital marketing landscape has changed more rapidly and profoundly than it had in the prior decade. The market has become extremely fragmented and complex and consumers are interacting with hospitality brands in new ways that are disrupting the old models of e-commerce and engagement.
This activity leaves a tremendous amount of data in its wake. A brand's ability to capture, analyze, and rapidly make this data actionable is quickly becoming the single biggest competitive advantage in the hotel industry. Data is truly the new currency of digital marketing and advertising. According to ComScore, in 2012 there were over 1.5 trillion, with a "T", digital interactions per month!
Even so, the foundations have not changed. It's still about identifying your target audience(s) and the most effective strategy for reaching them. But by leveraging the new data-driven digital ecosystem, brands with the most sophisticated and nimble data-driven strategies are able to more accurately reach their target audience, with the right message, at the right time, than at any other point in history.
This requires investment in the right technology as well as the right people. It requires a new way of thinking about demand generation, acquisition and retention. Your guest's behavior has changed. Have you changed in response or are you relying on obsolete analog methods in a data-driven digital marketplace?
Let Cendyn show you the way with the most advanced digital marketing technology available for hotels – Cendyn's 360 Marketing Platform. Over the last 4 years, Cendyn has brought together its two most powerful platforms for driving business to hotels, resorts and casinos - Cendyn's Digital Marketing platform and Cendyn's CRM Suite (powered by eInsight™).
Cendyn's Digital Marketing Platform provides a single point from which all data driven digital marketing campaigns are managed: SEO/ SEM, Paid Search, Display Advertising, Social Media, Mobile Marketing and Advanced Reporting & Analytics. This singular view provides the most effective means for campaign optimization based on the effectiveness and influence of each channel in driving online revenue at the highest possible rate of return.
Cendyn's CRM Suite (powered by eInsight™) is a complete guest intelligence, loyalty and communication system, powered by a state of-the art dynamic content engine. Interfaced to your PMS and other guest facing systems, guest transactional and personal profile data is captured and processed in real-time and used to provide personalized communication to guests and prospects, via preferred channels, at the appropriate times needed to optimize response and conversion
- Know who your best guests are: Enhance their experience with personalized service they will never forget
- Find more guests that look like your best guests: Deliver the right message at the right time via the right channel
- Book More Online Business
Watch this video for more information on DATA IS THE NEW CURRENCY OF HOTEL DIGITAL MARKETING as presented at the 2013 Ataway Exchange panel discussion hosted by Cendyn:
Going to HITEC 2013 in Minneapolis, Minn. on June 25– 27? Visit booth 1143 to meet with Cendyn's team and RoundTableHQ to learn how we can increase your revenue with award-winning online solutions and strategies.
Phone: +1-561-419- 2262
Cendyn is a cloud-based software and services provider that develops integrated technology platforms for driving sales and marketing performance in the travel and hospitality industry. The Cendyn Hospitality Cloud offers the most complete set of innovative software and services in the industry, covering hotel marketing, guest engagement, group sales, and event management. With offices in Boca Raton, Atlanta, Boston, San Diego, Toronto, Whistler, London and Singapore, Cendyn proudly serves more than 30,000 clients in 143 countries with enterprise spend levels in excess of $1 billion. For more information on Cendyn, visit www.cendyn.com.