Minneapolis: HITEC 2013: iRiS Software Systems, the award-winning, multi-lingual, interactive hospitality applications provider, has unveiled its new Brand Application aimed at multi-tenanted hotel, apartment and cruise line organisations.

Taking customer engagement to a new level, the iRiS Brand App enables a customer to access all hotels, cruise ships or apartments within a group/brand, search for and book a room, make advance requests, log in to their loyalty scheme, redeem points and more. Once checked in, the customer becomes a guest with the ability to view relevant content, make service orders such as in-room dining, and share content. It also enables communication post-stay.

"This has always been on our road-map, and we are being approached by existing and new groups for exactly this. Multi-tenanted companies need to engage pre, during and post stay but still have the process personalised" commented Jason Jefferys, CEO of iRiS Software Systems.

The Brand App has been designed to connect with the hotel during the guest's stay through iRiS' Mobile Valet or Mobile Concierge. The booking is recognised and the appropriate in-resort app is available immediately on the guest's device. The app can integrate into both the owner's current booking app or iRiS can offer an end-to-end solution.

The benefits of having a single brand app are significant, pre-stay and during. The app manages multiple properties with integration into the CMS. This ensures single entry for content, reduced effort at property level and consistency across the brand. Properties can communicate messages such as offers and promotions to all users within a hotel group, or to users from individual properties within the group for localised promotions.

Following an excellent start to 2013, iRiS has been expanding their team both inEuropeand worldwide. A management re-shuffle has seen Lindy Veitenheimer join the company as Sales Director with a position on the Board and will report to Jason Jefferys, CEO. Ms Veitenheimer has been in the international hospitality sector for the past ten years in the design sector and brings her perspective and experience of dealing with hotel owners, operators and consultancies. Her remit is to oversee worldwide sales and to grow the team accordingly.

Following Ms Veitenheimer's appointment, Chris Atkin has taken up the position Chief Commercial Officer andDarren Pantomoves to Business Development Director.

"We are building for the future, ours and our customers. New business is growing at a pace that has meant we needed to expand, and Lindy brings a wealth of experience in this field. We are looking forward to seeing our sales and support teams grow with her at the helm" commented Mr Jefferys.

Worldwide coverage has been core to iRiS' success, with local support being offered for all customers. iRiS appointed Graham Rushin as VP for North America at the end of 2012, and James Scott has been relocated from theUKto head up the company's Hong Kong office to build upon the rapid success of iRiS inAsia. The company also has an office inSingaporeheaded by their VP for APAC, Liang Tan.

"Interest today has been incredible; we have something very special that I am excited to be a part of. Day one of HITEC has been very busy and it is clear that our new Brand App and our Lobby kiosk have captured the imagination." commented Ms Veitenheimer.

iRiS are displaying their iRiS Lobby app on full size 42" touch-screen kiosk at their stand at HITEC. This enables visitors to the stand to interact, view local facilities and attractions, check flight schedules, check in online, email themselves, share content and more, and is set to expand quickly as hotels use this as not only a way to interact, but also to generate revenue.

"Our commercial team already have relationships with renowned brands partnering with us through our Lobby App. We can see increasing numbers of hotels, executive apartments and cruise lines benefiting from this. Guests can choose their own language, send themselves maps and have fun doing do so. Informative, easy to use, multi-lingual, relevant and revenue generating – a recipe for success." commented Jason Jefferys.

Other apps being displayed by iRiS Software Systems at the show include iRiS F&B, iRiS Valet, iRiS Mobile Concierge, and iRiS Delegate (iRiS' new MICE app).

To contact iRiS, send an email to: [email protected].

For further information, visit:

About iRiS Software Systems

• London-based iRiS Software Systems Ltd is an award-winning interactive guest services application creator, providing apps designed for hotels, cruise lines and restaurants. The iRiS applications are designed to improve the guest experience, increase revenues and reduce costs, improve communications between guests and staff and provide a smart marketing tool. Both tablet and mobile phone applications are available.
• iRiS Valet is the award-winning, interactive, multi-lingual guest services app. The iRiS F&B Suite is a world-leading multi-lingual, digital menu, sommelier and bar application. Other apps include iRiS Lobby, iRiS Spa, iRiS Mobile Concierge, iRiS Delegate and hotel brand apps.
• More than 200 hotels worldwide currently work with iRiS Software Systems
• iRiS works with major hotel brands including Kempinski, Mandarin Oriental, Orient Express, Swire, Renaissance, Starwood, Hilton, Accor and Ritz Carlton, as well as with a number of independents
• iRiS has representation across every continent with major offices in UK, USA and Asia. Countries with iRiS installations include: USA, Canada, UK, France, Germany, Austria, Hungary, Mauritius, Switzerland, China, Hong Kong, Thailand, Singapore, Russia, Dubai, Abu Dhabi, India, Kenya, Malta, Turkey, Qatar and Australia
• iRiS won the 2012 Travolution Technological Innovation Award for its market-leading iRiS Valet application that allows guests to view hotel facilities and book services at the touch of a button

For further information visit: www.irisapps.com

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