Charlottesville, Virginia (July 8, 2013) – Regatta Travel Solutions announced today that it has launched the Regatta booking engine on visitcharlottesville.org as part of its agreement with the Charlottesville Albemarle Convention & Visitors Bureau. Regatta, which is based in Charlottesville, entered the US market in April 2012 after achieving great success with its destination booking engine and online marketing strategies in the Caribbean. Since then the Company has announced several agreements with CVBs all over the US.

"Between the history, charm and culinary appeal of Charlottesville, and not to mention the University of Virginia, there is an unusually high demand for hotel rooms here in Charlottesville. Clearly we cannot take credit for that." said Ashwin Kamlani, Founder of Regatta Travel Solutions. "But what we have done here in Charlottesville, and for all of our other destination clients, is to put the CVB's website in front of the consumer at the moment they are deciding where to book. The result is an increased volume of bookings through the CVB website which shows the hoteliers the direct impact that the CVB has on their business, and allows the CVB to show empirical evidence of the effectiveness of its marketing efforts."

"Regatta sends us a production report every night," said Kurt Burkhart, Executive Director of the Charlottesville Albemarle Convention & Visitors Bureau. "Immediately after launching the Regatta booking engine, the numbers started coming in and we saw a huge improvement over what we had been using before switching to Regatta. For us, Regatta is a hometown business that caters to a global audience. We're pleased to have this added enhancement on our website, www.visitcharlottesville.org."

Regatta Travel Solutions, an Alliance Partner of DMAI, will be exhibiting at the 2013 Annual DMAI Convention in Orlando.

About Regatta Travel Solutions Inc.

Regatta Travel Solutions believes that every DMO (Destination Marketing Organization) can be a powerful player in the online travel space through specialized online booking technology, marketing tactics and analytics. DMOs that use Regatta to attract visitors and book travel on their sites can increase revenue for their destinations, lower the cost paid by suppliers per booking, and have a direct and measurable impact on the success of their partners. Visit www.regattatravelsolutions.com for more details. Regatta Travel Solutions is an Alliance Partner of DMAI.

About the Charlottesville Albemarle Convention & Visitors Bureau

In addition to providing a wealth of information on the area to individual visitors, the CACVB assists tour operators, meeting planners, reunions and other groups to find attractions, restaurants, hotels, and other visitor related businesses. Its mission is "to enhance the economic prosperity of City and County by promoting, selling and marketing the City of Charlottesville and County of Albemarle, as a destination, in pursuit of the meetings and tourism markets."

Holly Settle
Public Relations
434 906-0872

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