Secret Retreats - Talabgaon Castle, Jaipur, India — Photo by SiteMinder
Secret Retreats - Soneva Fushi, Maldives — Photo by SiteMinder
Secret Retreats - Japamala Resort, Tioman, Malaysia — Photo by SiteMinder

The recently launched portfolio of boutique properties across Asia - Secret Retreats

Hotels has begun using the fully integrated solution Room Distribution Exchange (RDX), powered by global online distributor, SiteMinder.

Based in Singapore and boasting 37 properties, the management team at Secret

Retreats have selected to plug into SiteMinder's RDX platform, which will provide their properties with a fully integrated two-way Channel Manager. In addition Secret Retreats have also invested in SiteMinder's commission free booking engine, TheBookingButton. Together the platforms will help expand the group's online presence while taking reservations directly from their respective websites.

The head of Sales and Reservations for Secret Retreats, Sophie Couturier, said the new

partnership with SiteMinder's RDX platform would improve operational efficiency in an increasingly competitive marketplace. "SiteMinder's Channel Manager has allowed our properties, some of which are small and remote, to lift their profiles internationally," Ms Couturier said.

SiteMinder's Sales and Marketing Director in Asia, Glenn Andrews, said SiteMinder's

market-leading technology would help open new markets and provide a greater reach for Secret Retreats.

"Our powerful and seamless Channel Manager will connect Secrets Retreats to the

world's major, high-yielding booking platforms while our direct reservations system, TheBookingButton, which is easy for consumers to use and integrates with the Channel Manager, will further fuel sales for the group," Mr Andrews said.

Mr Andrews said SiteMinder's pooled inventory system would ensure all of Secret

Retreats' online inventory was distributed across key online booking sites, with reservations from all channels automatically delivered back to the group, with the Channel Manager adjusting availability in the process, saving hours of manual labour.

"One Secret Retreats property - Villa Samadhi in Kuala Lumpur – has reported that

SiteMinder has helped the resort achieve a 30 per cent increase in revenue over the past four months, which is a very satisfying result for them and us. We look forward to working alongside Secret Retreats and all its exclusive hotels to help the company grow and prosper." Mr Andrews said.

About SiteMinder

SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 115 million reservations worth over US$45 billion in revenue for its hotel customers each year. For more information, visit siteminder.com.

Maria Cricchiola
Director of Brand Communications & PR
+61 2 9056 7415

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