Annual Boutique & Lifestyle Leadership Symposium Receives Warm Welcome From The Industry For The 2nd Year

Los Angeles, CA, July 16, 2013 – The hospitality industry's leading boutique, lifestyle

and luxury brand CEO's and independent property owners are gathering in Los Angeles October 21-23, 2013 to discuss the sectors opportunities for development, investment and operating profitability. Organized by the Boutique & Lifestyle Lodging Association (BLLA), the annual event has become known for providing the richest, most relevant content available for owners and managers looking for the next holy grail to take their properties to the next level.

The symposium has garnered support from the industry's top executives who take the

time to share their expertise and enthusiasm for the conference. Among some of the brands who will be represented this October are: 21c Museum Hotels, Ace Hotel Group, B3 Hotels & Resorts, Broughton Hospitality, Charlestowne Hotels, Commune Hotels & Resorts, Design Hotels, Hemingway Hotels & Resorts, Historic Hotels of America, Indie Boutique Hotels, Joie de Vivre Hotels, Kimpton Hotels & Restaurants, Morgans Hotel Group, Paramount Hotels & Resorts, Roosevelt Hotels, SLS Hotels, Thompson Hotels, TOMMIE Hotels, Trust Hospitality, Valencia Group, Virgin Hotels, Worldhotels. Full speakers list HERE.

"Content is king at this conference," said Frances Kiradjian, Founder & Chair of BLLA.

"Attendees from the 2012 symposium have been telling us all year long that this event fills up their knowledge base to help them build their businesses and that is one of several reasons why they invest their time and money to register and participate."

Some of the content highlights are: Hotel Owners & GM's Cultural Exchange

/ Extreme Networking / Keynote: Raul Leal - CEO -Virgin Hotels / TOP Executive Brand discussion / Creating Hotels that are 'Good Memory Generators' / Niki Leondakis, CEO – Commune Hotels & Resorts interviewed on center stage / Digital Marketing Panel — Proactive Social Media – Generating More Revenue / Historic Boutique Hotel Development / Hottest Culinary Trends / Distribution Disruption — Revenue Management Techniques & New Integrated Technologies / Proving Project Feasibility / Lifestyle – Merchandising the Boutique Hotel Experience / Designing & Architecting the World's Finest Properties / The Changing Face of Your In-House Guest / Soft Brands - How they Fit / GOOGLE TALK. The Agenda is HERE.

Hotel Owners, General Managers, and Developers from the U.S. and internationally will

have the chance to meet face-to-face to share their common experiences, industry's challenges, and brainstorm ideas in such areas as historic property renovation and development, finance, design Food & Beverage, digital marketing, social media, and more. Additionally, some of the nation's top travel agents and entertainment corporate accounts will be invited to the first night reception to meet with hotel owners – a first at this event.

Not only does the Symposium include a celebrated list of Speakers and events, but the

support behind the conference is extraordinary. Frances Kiradjian, affirmed, "The association is grateful to the Sponsors and Speakers – many of whom are showing their above-and-beyond support of this conference via their own personal and social networks. This program entitled 'Social Sauce' will reach out to the industry in the broadest way possible." The program blends together innovative social media marketing techniques, including personalized webpages, live ongoing tweets, and more.

BLLA THANKS the following sponsors confirmed to-date for their support of the 2013

conference: Cohn Reznick, Greenberg Traurig, Guest Direct, Vizergy, Frontgate Contract, Suitelife Insurance, Digital Alchemy, Monin, Portland Roasting Coffee, RoomKey, Points.com, CardioReady, Hospitality Design, Boutique Design & ST Media Group, Hsyndicate, Hotel-Online.

This year, BLLA has chosen WHOLE WORLD Water as their charity. Developed to help

end the global water and sanitation crisis, WHOLE WORLD Water works to engage the hospitality and tourism industry to filter, bottle in reusable glass bottles, and sell its own water, contributing 10% of the proceeds to the WHOLE WORLD Water Fund. "We're honored to be the chosen charity of the BLLA. Boutique Hotels are leading the way for sustainable tourism and we're proud to call several of them our members," said Karena Albers, co-founder of WHOLE WORLD Water.

For further information: www.boutiqueleadershipconference.com.

About BLLA

The official organization for the world's independent boutique lifestyle hotels and leaders who are entrepreneurs themselves, promoting capital, resources, connection, education, and advocacy. As a pioneer in forecasting the boutique movement, BLLA's boutique community currently extends to more than 10,000 verified boutique and lifestyle hotels. BLLA is a catalyst for trends and the future of the boutique lifestyle, exactly what today's traveler is embracing. BLLA.org / Stay-Boutique.com. BLLA is also a capital/partner matchmaker via its Boutique Money Group division.

The corporate manifesto is: Experience the intention behind the brand.

Frances Kiradjian
+1 818 883 4363
BLLA