Best Western Continues Expansion in Indonesia
BANGKOK – Best Western International (BWI) has continued its rapid expansion in Indonesia with the signing of a new hotel in the bustling business hub of Tangerang, West Java.
Set to open in the fourth quarter of 2013, the seven-story BEST WESTERN Serpong has 196 modern rooms, including 12 suites. Built in 2012, the contemporary guest rooms will have flat-screen LCD TVs with satellite channels, free Wi-Fi, minibars and private balconies. The hotel will also have a fitness center, outdoor swimming pool and a full service restaurant and lounge.
“West Java is booming. Jakarta and its fast-emerging satellite cities, such as Tangerang and Bogor, are becoming key business hubs in Southeast Asia. Best Western is delighted to be able to serve this fast-growing market with a range of modern, quality business and leisure hotels,” said Glenn de Souza, BWI’s Vice President International Operations, Asia & the Middle East.
“We are currently undertaking an unprecedented period of expansion in Indonesia, which will see us more than quadruple our collection of hotels in the country over the next few years. Included in this will be at least seven properties in the Greater Jakarta region. As this area expands further in the years ahead, Best Western will be there, growing along with it,” added Mr. de Souza.
BWI currently operates one hotel in the Greater Jakarta area, the BEST WESTERN Mangga Dua Hotel & Residence, but the company plans to launch at least seven more properties in the area between now and 2015. Overall, BWI’s Indonesian portfolio is expected to increase from five to almost 25 hotels in the coming years.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 67 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2012, Best Western won a record number of awards, including AAA’s Hotel Partner of the Year, CAA’s Partner of the Year, TravelClick’s eMarketer of the Year and Compuware’s Best of the Web Gold awards.
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* Numbers are approximate and may fluctuate.
