Industry Update
Supplier News23 July 2013

ReviewPro enters strategic partnership with Kempinski Hotels

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ReviewPro, the leading international provider of online reputation and social media analytics for the hotel industry, has just entered into a strategic partnership with Kempinski Hotels, Europe's oldest luxury hotel group with a portfolio of 80 five-star hotels in 30 countries. ReviewPro's award-winning solution has been implemented to help improve Kempinski Hotels' ability to listen and respond to guest feedback to enable the group to deliver even more extraordinary customer experiences.

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Riko van Santen, Kempinski's Vice President of Digital Strategy & Distribution, said, "We have worked proactively for several years both at a corporate and property level to listen and respond to online feedback. We switched to ReviewPro for a number of compelling reasons. They offer online guest feedback from more sources and in more languages than their competitors, including more than 100 online travel agencies, review sites and social media platforms. Also, ReviewPro's sentiment analysis of guest feedback analyzes reviews in their native language and offers valuable insight into operational and service strengths and weaknesses, not only for each of our hotels but for our competitors as well."

According to van Santen, "Another compelling reason was ReviewPro's new Revenue Optimizer tool, which allows us to maximize our ADR, occupancy and RevPAR by comparing the Global Review Index™ and rates of our hotels with those of our direct competitors. The company also offers an in-depth engagement and support department which provides us with unparalleled guidance worldwide."

"Kempinski is an iconic hotel brand that has managed to differentiate itself from its competitors by delivering a superior guest experience to its clients. We are thrilled that this globally recognized luxury brand has decided to switch to ReviewPro to improve their already high levels of operational and service excellence. Our partnership will allow Kempinski to leverage our world-class guest satisfaction analytics and sentiment analysis to continue fine tuning the guest experience across their impressive international portfolio," said ReviewPro CEO RJ Friedlander.

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Google Plus has become the second largest social network globally, with +350 million active users. Download ReviewPro's guide on how hoteliers can take advantage of this platform at reviewpro.com/google-plus-guide

About Kempinski Hotels

Created in 1897, Kempinski Hotels is Europe's oldest luxury hotel group. Kempinski's rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now comprises a portfolio of 80 five-star hotels in 30 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio consists of historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Each one imbues the quality guests have come to expect from Kempinski while also embracing the cultural traditions of its location. Furthermore, Kempinski is a founding member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotels.

www.kempinski.com | www.globalhotelalliance.com

About ReviewPro

ReviewPro enables hoteliers to increase guest satisfaction and online revenue by more effectively managing their online reputation and presence in leading social media sites. The company provides the analysis, customer intelligence, competitive benchmarking and reporting needed to help hotel professionals more effectively manage their organization. ReviewPro aggregates hundreds of millions of social media mentions, in 45+ languages, from hundreds of the most relevant Online Travel Agencies (OTAs), review websites and social media platforms. After rapid growth in the European market, the company has expanded internationally and quickly grown its client roster to thousands of hotels in over 80 countries, including Louvre Hotels Group, Meliá Hotels International, Kempinski Hotels, The Red Carnation Hotel Collection, The Roger Smith Hotel, CitizenM Hotels and Apex Hotels.

For more information, www.reviewpro.com
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