Industry Update
Press Release28 July 2013

Swire Properties to Bring EAST Hotel to Brickell CityCentre

Hong Kong-based Swire Hotels Chooses Iconic Project to Launch Hotel Flagship in US

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Swire Properties

Swire Properties Inc, a Swire Properties subsidiary in the United States and one of South Florida's leading international real estate developers, today announced that it has reached an agreement with Swire Hotels to make EAST the hotel flagship at its US$1.05 billion mixed‐use Brickell CityCentre development in downtown Miami.


This will be the EAST brand's first US hotel and Swire Hotels' first North American venture. Billed as a lifestyle business hotel, EAST currently has locations in Hong Kong and Beijing. The hotel will also be managed by Swire Hotels, a business division of Hong Kong-based Swire Properties Limited.

At Brickell CityCentre, EAST, Miami is expected to be approximately 218,000 sq ft with 263 guest rooms and 89 serviced apartments, which will also be managed by Swire Hotels. The hotel will have two restaurants and a rooftop bar, as well as meeting rooms, pool, fitness center and treatment rooms.

"Interest on the part of hospitality companies in flagging the Brickell CityCentre hotel has been keen," said Stephen Owens, President of Swire Properties Inc. "due to their desire to secure a prime location in the hot Brickell market and due to the inclusion of luxury retail in our project. We were ultimately able to select from among ten upscale hotel brands in choosing Swire Hotels' EAST for our flagship."

Brian Williams, Managing Director of Swire Hotels said, "We're thrilled to be partnering with the Swire Properties team in Miami, and feel that such an iconic project in an emerging global city like Miami is the perfect opportunity to expand our portfolio to the United States."

About Swire Hotels

Swire Hotels creates and manages distinctive hotels in Hong Kong, the Chinese mainland and the United States under two brands, The House Collective and EAST, providing unscripted and authentic experiences for travellers who seek originality, style and personalised service.

The House Collective, a group of Houses each uniquely imagined and inspired by their locations, began with the opening of The Opposite House in Beijing in 2008, followed by The Upper House in Hong Kong, The Temple House in Chengdu and the latest addition, The Middle House in Shanghai, which opened in 2018. EAST are lifestyle hotels located in Hong Kong, Beijing and Miami with an emphasis on working playfully and playing productively. Located in key commercial districts, EAST brings these cities' buzzing dynamism right to our guests.

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