Industry Update
Press Release28 July 2013

Swire Properties to Bring EAST Hotel to Brickell CityCentre

Hong Kong-based Swire Hotels Chooses Iconic Project to Launch Hotel Flagship in US

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Swire Properties

Swire Properties Inc, a Swire Properties subsidiary in the United States and one of South Florida's leading international real estate developers, today announced that it has reached an agreement with Swire Hotels to make EAST the hotel flagship at its US$1.05 billion mixed‐use Brickell CityCentre development in downtown Miami.


This will be the EAST brand's first US hotel and Swire Hotels' first North American venture. Billed as a lifestyle business hotel, EAST currently has locations in Hong Kong and Beijing. The hotel will also be managed by Swire Hotels, a business division of Hong Kong-based Swire Properties Limited.

At Brickell CityCentre, EAST, Miami is expected to be approximately 218,000 sq ft with 263 guest rooms and 89 serviced apartments, which will also be managed by Swire Hotels. The hotel will have two restaurants and a rooftop bar, as well as meeting rooms, pool, fitness center and treatment rooms.

"Interest on the part of hospitality companies in flagging the Brickell CityCentre hotel has been keen," said Stephen Owens, President of Swire Properties Inc. "due to their desire to secure a prime location in the hot Brickell market and due to the inclusion of luxury retail in our project. We were ultimately able to select from among ten upscale hotel brands in choosing Swire Hotels' EAST for our flagship."

Brian Williams, Managing Director of Swire Hotels said, "We're thrilled to be partnering with the Swire Properties team in Miami, and feel that such an iconic project in an emerging global city like Miami is the perfect opportunity to expand our portfolio to the United States."

About Swire Hotels and Swire Restaurants

Swire Hotels has been created to manage soulfully individual hotels in Hong Kong, Mainland China and the USA, providing a characterful experience for well-traveled individually minded travelers who seek originality, style and personalized service. We create distinctive hotels with a sense of place that break with convention. The company"s first hotel, The Opposite House in Beijing, opened in 2008 and was followed by The Upper House, Hong Kong, and then by EAST, Hong Kong and EAST, Beijing. The Temple House in Chengdu is opened in July 2015 and EAST, Miami will open in 2016. A restaurant division was set up in 2013 to manage the company"s stand-alone restaurant operations. Our first restaurant Plat du Jour opened in November 2013 followed by Public and Ground Public in Quarry Bay. The Continental in Pacific Place opened in October 2014 and Mr & Mrs Fox in Taikoo Place in 2015. Our latest addition, the second Plat du Jour opened in Pacific Place in January 2016. More information is available at

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