McLean, Va. – The Hospitality Sales and Marketing Association International (HSMAI) today announced Vizergy, a leader in the digital travel marketing sector, is providing funding for its entire client services team to pursue and earn HSMAI's most recent certification, the Certified  Hospitality Digital Marketer (CHDM).

HSMAI's certification program continues to expand as Vizergy joins a number of companies, including Marriott International, Inc. (NYSE:MAR) and Best Western International, Inc. in encouraging and providing means for their employees to further their knowledge of the rapidly evolving digital space and to earn HSMAI's accreditations.

"We applaud Vizergy for becoming the first digital marketing agency to make a commitment to have its entire client facing team certified with our CHDM offering, and we are thrilled another industry leader has so enthusiastically voiced its support for the program," said Fran Brasseux, executive vice president of HSMAI. "Skills in the digital space are now key to success in this business, and continued support from industry partners like Vizergy, Best Western and Marriott further validates the CHDM program as an important piece of ongoing education."

The HSMAI CHDM program, which launched in 2012, has piqued the interest of hundreds of hospitality sales, marketing and revenue management professionals, digital marketers and hospitality industry executives through its three industry-targeted sections, making the digital certification directly applicable to those in the business wanting to sharpen their digital marketing expertise. 

"Digital marketing is sophisticated, and the disparity in knowledge between marketing companies and some hotel companies seems to be the cause of miscommunication and differing expectations," said Joe Hyman, Vizergy president & CEO. "If we create a standard knowledge base and skill set, we will also produce more visibility and revenue for properties. Our entire client facing team will earn HSMAI's CHDM certification in order to ensure we continue to provide the best service and results in our industry."

The CHDM program sections include: Digital Marketing Impact; Strategy and Tactics; and Analytical, Productivity and Management Tools. Topics covered include mobile marketing, Online Travel Agencies (OTAs), public relations, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and social media, among others.

"HSMAI's CHDM certification is a step in getting all of us on the same page," Hyman added. "It's terrific for digital marketing providers and property level teams to communicate at a higher level."

For additional information on CHDM and HSMAI's other certification programs, visit: www.hsmaicertifications.org.

For information on the application process for CHDM, contact Kathy Tindell at: [email protected].

About HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Management Strategy Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.

About Vizergy®

Vizergyis an award-winning digital travel marketing company that empowers hoteliers to know more, do more and achieve more – with the ultimate goal of delivering maximum online revenue. The company uses data driven decisions to provide strategic guidance in the evolving world of online marketing. Online marketing services include search engine optimization, pay-per-click and display advertising, local marketing, website and mobile website design and development, reservation software and advanced analytics. Since 1998, Vizergy has propelled thousands of branded and independent hotels, resorts and hotel management companies to success. For more information on Vizergy and its services, please visit vizergy.com, call William Bellis at 904.389.1130 Ext. 171 or email [email protected]. Join us on Facebook, LinkedIn and Twitter.

Lindsay Stout
214-443-7586
HSMAI