Second Dutch New Generation Hotel Chain Standardizes on hetras
The Glow Hotel Group follows pioneer citizenM and selects hetras
With only five full-time staff members (housekeeping is outsourced), providing personal service can be a challenge. Yet Glow manages to do this with flying colors. Part of the formula for success is the best-in-class integration between hetras and other technology partners that accompany the guest journey. This frees up hotel staff from mundane tasks so that they can better interact with the guests. For example, the distribution through the hetras channel manager is self-optimizing and runs unattended. The credit card interface (Adyen) takes care and resolves almost all exception cases. The key card interface (Hotek) also runs fully automated. Glow continues to add technology to their high-tech rooms, including the in-room tablet solution from Suitepad. Despite all this technology, there are no servers on site. Everything is in the cloud.
What makes Glow different from other brands is that most of the staff does not have a hotel background. They come from a variety of industries and bring fresh ideas on how to run a hotel.
"Similar to Glow, here at hetras we also have a healthy mixture of hotel industry insiders and innovative thinkers from outside the industry" added Marc Fries, hetras' Director of Operations. "This is why hetras looks and works like nothing the hotel industry has seen before. New generation hotel concepts like Glow – and any other traditional brand that plans to modernize – are perfect fits for hetras."
Hetras develops cloud-based hotel management software and enables hoteliers to change the way they connect and engage with their guests. Hotels can take advantage of a fully mobile guest journey to generate higher revenues and decrease operational expenditure. Automated processes and data analytics offer increased service levels, as well as cutting-edge marketing strategies and operational change. Hetras is a subsidiary of the Chinese hotel technology leader Shiji, and a proud technology partner in the "FutureHotel" project of the Fraunhofer Institute Germany.
For more information on hetras, contact:
Astrid Neumann, firstname.lastname@example.org; +49 89 716718510