HeBS Digital Announces Webinar on 2014 Hotel Digital Marketing Budget Planning
Digital today announces it will host The Smart Hotelier's Guide to Digital Marketing Budget Planning Webinar on Tuesday, September 10th from 2pm-3pm EST (11am-12pm PST). Designed to guide hoteliers in structuring 2014 digital marketing budgets, the webinar also will cover important hospitality digital marketing trends that need to be considered when creating digital marketing budgets for 2014.
travel demand is projected to be up by 3.3 percent. All three key performance metrics are expected to experience positive growth over the already robust growth in 2013. What does this mean for hoteliers? No more excuses! It's time to find room in the budget for all of those digital technology and marketing initiatives that have been put on the back burner in previous years.
To take full advantage of these positive industry projections, hoteliers must allocatetheir digital marketing budget wisely. A well-designed budget will take into consideration lingering challenges, such as the continuing battle with OTAs, and emerging trends in the industry, such as the explosion of meta search marketing and the importance of the three screens (desktop, mobile, and tablet).
"2014 is expected to be another great year in hospitality, yet hoteliers are notoriouslyunder-spending on digital marketing initiatives" said Mariana Mechoso Safer, SVP of HeBS Digital. "Hoteliers – branded or independent – must focus on the direct online channel. By dividing the digital marketing budget into three components: digital assets optimization, consulting, and operations; core digital marketing campaigns; and business-need driven multichannel marketing, a hotel company will continuously drive direct online channel revenues with high ROIs throughout 2014. Hoteliers that join us for this webinar will walk away with a firm understanding of how to structure a digital marketing budget that will produce results."
HeBS Digital recommends that a hotel's digital marketing budget take a holisticapproach which covers all technology and strategic planning needs, the fundamentals that will continuously drive bookings through a hotel's website and achieve high ROIs, and fulfills the concrete business goals that must be met throughout the year.
In this 60-minute webinar, HeBS Digital will answer the question on everyone's mind,"How much should I be spending on digital marketing, and how should I spend it?" The webinar will also guide attendees through budget allocations for each marketing initiative and provide case studies to support these budgeting recommendations. Further information and registration for the webinar may be found by clicking here.
About HEBS Digital:
Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, London, Europe, Singapore and Auckland. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-stack digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase lifetime value of guests.
With the combination of HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, the hospitality industry"s first Fully-Integrated 360-Degree Guest Engagement & Acquisition Platform.
A diverse client portfolio of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices across the globe are all benefiting from HEBS Digital"s direct online channel strategy and digital marketing expertise.
HEBS Digital"s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), Travel Weekly"s Magellan Awards, and more.
The HEBS Digital team is comprised of thought leaders, a diverse team of experts comprised of over 33 nationalities speaking over 22 languages. Contact HEBS Digital"s consultants at 1 (800) 649-5076 (North America), +44 (0) 7730 779 213 (London), +64 (0) 9 889 8489 (Australia, New Zealand, South Pacific), +65 9005 1589 (Asia), or email@example.com.
Mariana Mechoso Safer
SVP - Global Marketing, HEBS Digital
Phone: (212) 752-8186