New York, NY (August 21, 2013) – HeBS

Digital today announces it will host The Smart Hotelier's Guide to Digital Marketing Budget Planning Webinar on Tuesday, September 10th from 2pm-3pm EST (11am-12pm PST). Designed to guide hoteliers in structuring 2014 digital marketing budgets, the webinar also will cover important hospitality digital marketing trends that need to be considered when creating digital marketing budgets for 2014.

2014 is expected to be another great year in hospitality. To start with the good news,

travel demand is projected to be up by 3.3 percent. All three key performance metrics are expected to experience positive growth over the already robust growth in 2013. What does this mean for hoteliers? No more excuses! It's time to find room in the budget for all of those digital technology and marketing initiatives that have been put on the back burner in previous years.

To take full advantage of these positive industry projections, hoteliers must allocate

their digital marketing budget wisely. A well-designed budget will take into consideration lingering challenges, such as the continuing battle with OTAs, and emerging trends in the industry, such as the explosion of meta search marketing and the importance of the three screens (desktop, mobile, and tablet).

"2014 is expected to be another great year in hospitality, yet hoteliers are notoriously

under-spending on digital marketing initiatives" said Mariana Mechoso Safer, SVP of HeBS Digital. "Hoteliers – branded or independent – must focus on the direct online channel. By dividing the digital marketing budget into three components: digital assets optimization, consulting, and operations; core digital marketing campaigns; and business-need driven multichannel marketing, a hotel company will continuously drive direct online channel revenues with high ROIs throughout 2014. Hoteliers that join us for this webinar will walk away with a firm understanding of how to structure a digital marketing budget that will produce results."

HeBS Digital recommends that a hotel's digital marketing budget take a holistic

approach which covers all technology and strategic planning needs, the fundamentals that will continuously drive bookings through a hotel's website and achieve high ROIs, and fulfills the concrete business goals that must be met throughout the year.

In this 60-minute webinar, HeBS Digital will answer the question on everyone's mind,

"How much should I be spending on digital marketing, and how should I spend it?" The webinar will also guide attendees through budget allocations for each marketing initiative and provide case studies to support these budgeting recommendations. Further information and registration for the webinar may be found by clicking here.

ABOUT NEXTGUEST

NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of luxury hotel clients coupled with elegant design capabilities that bring brands to life. We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world's top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests. www.nextguest.com | [email protected]

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