What is it about Data? Everyone is talking about it. Everyone has a wealth of it. But does anyone actually know how to use it?

After former seminar series around the topics of Simplifying Revenue and Demystifying Digital, the upcoming HSMAI UAE Series will be based around the importance of understanding what 'Big Data in Hospitality' is available at a global and regional level to Dubai's hoteliers, as well as identifying solutions on how to analyse existing data to improve their company performance.

"Hospitality organisations are renowned for their expertise in the art of the service industry, however the science has not followed suit as quick" said Terry Kane, Director of Digital Strategy, Head of Digital Brand and eCommerce Jumeirah Group. "What HSMAI bring to the region is a proven model of attaining strategic excellence in Sales, Marketing and Revenue through training, best practice resources, education and knowledge sharing for large and small business. This is particularly pertinent in an industry that is changing so rapidly, facing uncertain economic conditions, skilled resource challenges, becoming increasingly fragmented and one where there is an increased demand for a more coherent and planned approach to returning on shareholder equity".

HSMAI UAE's upcoming certified seminars will be held in Emirates Academy on the 17th September, 24thSeptember and 1stof October from 2.30pm to 6.30pm.

"It is so easy to get caught up in our own hotels, but to be excel in anything it is critical to understand your market, your customer and your competition" added Marieke Siefers, Director of Market Strategy, Marriott International. "Taking a step back from the day by day operation, your daily check-list and to really look at all the data available to you to actually see your competitor hotels (not only on paper!) and engaging with sales to understand the guest's perspective is what leads to competitive advantage."

Industry specialists such as Google, Emirates Airlines and Jones Lang Lasalle, together with leading hotel and travel experts of the region will share, discuss and interpret their figures during the 'Big Data in Hospitality' series.

Seats are limited and can be booked at [email protected].

For further information, sign up with www.hsmaiuae.com  or call +971 4 4539676.

About HSMAI UAE

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry, dedicated to helping hotels and their partners to increase their performance through sales, marketing and revenue optimization. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry as well as connecting its members with customers. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and chapters worldwide. HSMAI's Americas Region, headquartered in McLean, VA, consists of 40 chapters in three countries. HSMAI's European Region, headquartered in London, consists of national chapters in Europe. HSMAI Asia Pacific, headquartered in Singapore, includes chapters in Australia, Southeast Asia, and Greater China. HSMAI UAE, headquartered in Dubai, is the newest chapter of HSMAI and servicing the fast growing and ever changing Middle East Region. For more information, visit www.hsmai.org.

Erin O’Neill
Managing Director HSMAI UAE
+971 4 4539676
HSMAI