Digital Alchemy and Genares Blend Technology to Give Hoteliers More CRM Options
Hospitality CRM leader partners with global reservations technology provider to create mutually beneficial interface
Digital Alchemy, the leader in hospitality and spa customer relationship management (CRM), announces a partnership with Genares Worldwide Reservations Services, Ltd. to create a real-time web services interface between Digital Alchemy's Customer Service Portal and gBooker, Genares' fully customizable hotel booking engine. This collaboration gives Genares customers access to Digital Alchemy's industry leading CRM tools and revenue generating services. "With the Genares team's knowledge and expertise, this interface was seamless for our installations team to implement for our mutual customers," says Jayme Blankenship, Digital Alchemy Director of Worldwide Installations.
gBooker, on their websites. User-friendly gBooker provides guests with real-time access to a hotel's website content, photographs, rates, and room availability, making reservation booking simple for the guest and cost effective for the hotel. Genares' gBooker also provides inventory control as well as pricing, packaging, and add-ons control so guests can create a customized package.
Digital Alchemy's dynamic suite of CRM products are customized so hotels can send a variety ofmessages and offer a personal touch to their guests while maintaining brand consistency. This integration will give Genares customers the option to further their brands through unique, tailor-made guest communications.
"Genares was looking for a partner to enhance its gBooker product, and we are excited that they choseus," says Don Hay, Digital Alchemy Founder and CEO. "This collaboration will enhance the exceptional services that Digital Alchemy and Genares already provide while giving our mutual customers more options and the ability to get a leg up on their competition."
Digital Alchemy's interface to Genares will offer a special introductory package of personalized CRMoptions to its customers, including Reservation Confirmation, Cancellation, Pre-Stay Marketing and Thank-You Notes. Hotels using gBooker will also be able to use Digital Alchemy's powerful email campaign tools to communicate with past guests and drive additional revenue. Genares customers can also choose from Digital Alchemy's á la carte menu of CRM products or upgrade to a full PMS integration that offers many more options and functionalities.
For more information on Digital Alchemy's comprehensive suite of CRM and e-marketing solutions, pleasevisit www.Digital-Alchemy.com. More information about Genares' online revenue optimization and marketing services can be found at http://www.genares.com/.
About Digital Alchemy | Since launching the first true CRM solution to the hotelindustry in 1999, Digital Alchemy has become an established leader in customer relationship management (CRM) and e-marketing solutions for the global hotel market. With a comprehensive suite of integrated e-mail CRM offerings, the product line has grown to include a powerful and flexible set of tools for building and maintaining profitable relationships with current and prospective hotel guests. Current Digital Alchemy clients include over 650 properties, which include some of the most prestigious independent hotels and resorts worldwide. For more information, please visit www.Digital-Alchemy.com.
About Genares Worldwide Reservation Services, Ltd. | Genares is the lodgingindustry's only privately-held reservations technology provider and was created by hoteliers for hoteliers. Genares' services include GDS and Internet connectivity, a private-label Internet booking engine, social media marketing, Facebook-based booking capabilities, web-based CRS with two-way XML property management system interfaces, and private-label voice reservations/call center services. Genares is headquartered in Irving, Texas, with offices in Europe, Dubai and Asia. More information about Genares is at www.genares.com or by contacting Debra Taube at firstname.lastname@example.org.