Industry Update
External Article 5 September 2013

Hyatt’s Sara Kearney talks brand positioning

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hotelmanagement.net

After decades prospering with brands such as Hyatt Regency, Grand Hyatt and Park Hyatt, Hyatt Hotels Corp. in recent years has added the upper-end boutique Andaz as well as entered the select-service segment with Hyatt Place and the upper extended-stay segment with Hyatt House. Now the company is aggressively moving forward with a brand known simply as “Hyatt.”

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Related Brands

Park Hyatt

Park Hyatt hotels provide discerning, global travelers with a refined home-away-from-home. Guests of Park Hyatt hotels receive quietly confident and personalized service in an enriching environment. Located in several of the world's premier destinations, each Park Hyatt hotel is custom designed to combine sophistication with understated luxury.
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Grand Hyatt

Around the world, Grand Hyatt hotels bring travel dreams to life by celebrating the iconic in small details and magnificent moments. Located at the crossroads of local culture and global business within major gateway cities and resort destinations, each Grand Hyatt hotel is uniquely designed to be a captivating destination within a destination.
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Hyatt

Upscale on a more intimate scale. With restaurants and gathering spaces geared toward the individual traveler, Hyatt hotels are properties designed with contemporary flair to serve discerning business and leisure travelers who seek well- appointed guest rooms and convenient access to business districts, airports or leisure attractions.
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Hyatt Regency

The Hyatt Regency brand prides itself on making travel free from stress and filled with success. More than 195 conveniently located Hyatt Regency urban and resort locations in more than 30 countries around the world serve as the go-to gathering space for every occasion – from efficient personalized, high-touch business meetings to energizing family vacations.
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Hyatt house

Hyatt House hotels are designed to welcome guests, including World of Hyatt members, as extended stay residents seeking the conveniences of home. Modern, apartment-style suites with fully equipped kitchens and separate living and sleeping areas provide guests a stylish and comfortable environment so they can better maintain their work and personal routines while traveling.
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