Milestone Insights ResearchTeam

It's no surprise that online advertising has become increasingly more popular among savvy hotels looking for more direct bookings and higher returns from ad budgets. Most travelers research hotels online these days, allowing OTA's to flood the market with consolidated purchasing power. This translates to increased competition and costs associated with online bookings.

OTA's are encouraged to bid on hotel brand terms as Google's ad policy allows the use of hotel names in adcopy. What does this mean for hotels? Travelers may opt to booking rooms at your hotel using OTAs reducing direct bookings on your site while paying more to OTA channels.

There are many opportunities available to help increase your hotel's website revenue and profitability.

  • Google Paid Search Ads
  • BingAds
  • TripAdvisor "Check Rates"
  • Facebook Ads
  • Expedia PPC Travel Ads
  • Image Banner Ads Displays
  • Search Re-targeting

There are so many great channels and strategies that hotels can take advantage on, but before taking on all of these channels, we encourage you to do your research and inquire as to how you can optimize your PPC efforts to maximize your time and efforts. In general, many of these channels are great opportunities, but not all may suit your budget, interest, and needs.

To learn more about each of the Paid Search Strategies listed above, read the full article at Milestone Insights.

About Milestone Inc

Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.

Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.

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