Ranking Reports – Are They Valuable Website Performance Metrics?
Search engines do not like companies running ranking reports. Hear directly from Bing and Google how running these reports can penalize site, and what metrics you should look at instead to measure success.
Search engines do not like companies running ranking reports.
During SES 2013, Benu Aggarwal, President and Founder of Milestone Internet Marketing, caught up with Duane Forrester (Webmaster Outreach at Bing) and asked him to explain what happens behind the scenes when a ranking report is generated, why the search engines don't like them, and why businesses should no longer look at ranking reports as a performance metric.
Click here to watch the video.
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About Milestone Inc
Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.
Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.
