ZDirect and Sabre Hospitality Solutions Perfecting eMarketing, Communications for Vantage Hospitality Group Hotels
and Sabre's SynXis central reservation system,
electronic communication platform
travelers will enjoy a convenient and personal booking experience and easy online/mobile two-way communications with hotels
betweenthe hospitality industry's hotel marketing automation provider ZDirect and global travel technology company Sabre Hospitality Solutions is helping to make eMarketing as simple as possible for Vantage Hospitality Group. The 8th largest hotel company in the world with more than 1,000 locations has relied on ZDirect and its ZMail® electronic communication platform since 2007 to deliver dynamic, real-time profiles of hotel guests and streamline and centralize each property's eMarketing initiative by tracking guest behaviors and preferences. With the migration to Sabre's SynXis central-reservation system completed earlier this year and a new interface established between SynXis and ZMail, travelers can now book rooms at Americas Best Value Inn®, Canadas Best Value Inn®, Lexington Inn®, Lexington Hotel®, and Value Inn Worldwide®properties much easier and receive personalized email confirmations, post-stay thank yous and more.
"Vantage Hospitality Group has enjoyed a very successful and long-standing relationship with ZDirect,"said John Burkard, Vantage Hospitality Group vice president, distribution and technology. "When we converted to SynXis, it was important for us to continue using ZMail for custom email communications. Where ZDirect provides the industry's best in eCRM, we believe Sabre offers the most flexible and easy-to-use reservation and distribution technology on the market. Together, these two companies are giving our brands superior online and mobile communication tools that are proving to increase bookings and improve two-way communications.
"We are extremely pleased with the SynXis/ZMail interface," Burkard said. "As we bring on newproperties, ZDirect and Sabre are working closely together on getting each property up and running smoothly. Seamlessness is key and that is something that the SynXis/ZMail interface is able to deliver. When a traveler makes a reservation on our website, the information is sent to ZDirect from SynXis. Then, using ZMail, the guest receives an email confirmation immediately from the hotel. It's a highly efficient and dependable process with no time lag. When you can find two technology partners such as ZDirect and Sabre that work so well together to achieve your brandwide goals, it's quite powerful."
Synergistic Solutions Breed Success
ZDirect's patented dynamic content engine uses guest behavior and preference data to createindividualized confirmations, pre-arrival emails, customer satisfaction surveys and more to up-sell a hotel's profitable amenities. The result is a highly personalized, on-going dialog and increased levels of interaction resulting in maximum profits. The SynXis CRS provides maximum exposure to millions of travelers by distributing rates and inventory through all distribution channels. A sophisticated revenue- management tool and seamless integration with other critcal property systems provides properties a holistic view of their revenues.
"We are delighted to be in partnership with Sabre Hospitality Solutions and delivering exceptionalservice to Vantage Hospitality Group," said Caren de'Ath, ZDirect vice president of sales. "Together, ZDirect and Sabre are helping Vantage brand owners, operators and marketers achieve maximum profit from unsold perishable room inventory. Our online tools are always accessible, and our teams are always available to work side-by-side with hoteliers to build brand loyalty and trust, and ultimately generating new revenue streams and measurable results."
Kristie Goshow, Sabre Hospitality Solutions vice president of marketing, concurred, saying that theSabre/ZDirect solutions complement each other.
"Sabre is thrilled to be working with Vantage Hospitality Group and ZDirect to provide an elevatedcustomer booking experience," Goshow said. "The ZDirect team was exceptionally easy to work with during the development and testing phases and we look forward to building on the opportunities made possible through this integration. This is the first time that Sabre has had the occasion to work with ZDirect, and based on the successes we are having for Vantage, we are certain that it won't be the last."
Based in Hallandale Beach, Florida, ZDirect, the Hospitality Industry's Email Service Provider (ESP), is a leading provider of electronic customer relationship management solutions for the hospitality industry. The maintenance of a single guest profile is essential for an effective eCRM strategy. With the Dynamic Content Engine and PMS integration, ZMail® automatically sends intelligent and personalized confirmations, pre-arrival emails and post-departure emails with guest satisfaction surveys via email, mobile communication, SMS, social networks and more. Learn about the real people behind every reservation. Let ZDirect help you convert your prospects to customers and your customers to loyal customers. Real People. Real Profiles. Real Results.
About Sabre Hospitality Solutions
Sabre Hospitality Solutions provides technology to the global hospitality industry. It operates one of the industry's largest Software-as-a-Service businesses, with its reservations and property management system, marketing and distribution software, and Internet marketing and e-business solutions used by more than 18,000 hotel properties around the world. Each year, it generates more than $5.85 billion in revenue for its customers. Sabre Hospitality Solutions is part of Sabre Holdings, a global travel technology company serving the world's largest industry- travel and tourism. For more information please visit: www.sabrehospitality.com.
About Vantage Hospitality Group, Inc.
Headquartered in Coral Springs, Florida, Vantage Hospitality Group is the 8th largest hotel company worldwide with over 1,000 hotels independently owned and operated, and the only hotel company to be ranked on the 2006, 2007, 2008, 2009, 2010, 2011, 2012 and 2013 Inc. 500/5000 List of America's Fastest-Growing Private Companies. Hotel owners worldwide have embraced Vantage's innovative brand affiliation that offers members low, flat fees; short-term contracts; and a voice and a vote in each brand's direction while providing the most comprehensive resources in the lodging industry. Vantage Hospitality's first hotel brand, Americas Best Value Inn, is a leader in the limited- service segment (including Value Inn Worldwide and Canadas Best Value Inn) throughout North America and is the world's 10th largest hotel chain. Members of the Americas Best Value Inn brand are eligible for expedited and streamlined SBA loan processing through the SBA's Franchise Registry Program, information about which may be found at www.franchiseregistry.com. Americas Best Value Inn is recognized as the 2012 and 2013 Economy Hotel Brand of the Year based on the Harris Poll EquiTrend® Equity Score. The company recently added the Value Inn Signature and Value Hotel Worldwide segments, created specifically to fill a void in the international market. Vantage continues to grow with the Lexington Hotel and Lexington Inn brands (Vantage's upper-mid and upscale brands) and through affiliations with Vantage Hotel Management (management and operations covering all brands and independent properties), Vantage Insurance Services (a full-service insurance agency specializing in insurance for the hospitality industry), and Brown Nester Hospitality Services (offering comprehensive hotel brokerage and related services). Visit www.AmericasBestValueInn.com, www.LexingtonCollection.com, www.VantageHospitality.com, www.VantageHotelManagement.com, www.VantageInsuranceServices.com or www.BrownNester.com for more information.
Phone: (954) 376-3409