Industry Update
Supplier News 8 October 2013

SAI's SynergyMMS Aiding Starwood Hotels with StarGuest Response+

share this article
1 min
Systems Associates, Inc.

The Systems Associates Inc. workflow and communications tool for engineering and housekeeping staff is now integrated with the brand's guest-response program to eliminate redundant tasks associated with tracking and dispatching customer requests and complaints

Bowling Green, Ohio
— October 8, 2013

Systems Associates Inc. is once again aiding Starwood Hotels & Resorts Worldwide Inc. (NYSE: HOT) by improving communication and creating efficiency through integration. By tying its SynergyMMS maintenance management solution with Starwood's StarGuest Response+ application that tracks on-premise guest requests and complaints, company owned and managed hotels across all brands will experience significant savings and increased effectiveness. StarGuest will continue to capture the relationship side of an issue while SynergyMMS manages workflow efficiency.

Integration of SynergyMMS into StarGuest Response+ began in March, and all 160 owned and

managed Starwood properties are on schedule to receive the holistic solution. Roll out to 15 properties is complete.

"SynergyMMS is giving our hotels a lot of freedom," said Gus Newbury, Starwood Regional Director of

Engineering – East. "Through this integration partnership, employees at all company owned and managed Starwood hotels can remain focused on the needs of our guests – past, present and future – while SynergyMMS manages the workflow of tasks that need addressed. Using a robust dispatching engine, SynergyMMS pulls all maintenance requests and identifies who should do what work, where and when. Once completed, the information is shared with StarGuest Response+, providing a detailed record of the guest request and how the hotel responded. It's the best possible way to coordinate fast responses to customer service requests to ensure that their needs were met, and an efficient way to make any problem go away."

Systems Associates Inc. is a member of the Starwood Preferred Vendor family and a developer of

software and hardware solutions for maintenance and energy management in the hospitality market. SynergyMMS is a Software as a Service (SaaS) solution designed exclusively for hospitality to enhance asset life and longevity by creating "synergy" between front office, engineering and housekeeping staff for enhanced workflow and communications. Starwood Hotels & Resorts Worldwide Inc. is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Meridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element SM.

"The Hospitality environment is different than any other because of guest issues," said John Clark, SAI

director of sales and marketing. "Problem resolution is one thing, but relationships are everything in this business. The StarGuest-SynergyMMS integration project leverages two very powerful systems that are each very good at their core tasks to deliver a level of service never before imagined. Both systems share information with one another in real-time so users of either system are fully aware of each step in the process. The SAI / Starwood relationship is proof that collectively, through integration, we are making hospitality better than we could do independently."

For more information on SAI and its comprehensive product line, visit, or call 419-354-


About Systems Associates Inc.

Systems Associates Inc. is a developer of software and hardware solutions for Maintenance and Energy Management in the hospitality, education, government, commercial real estate and retail markets. Operating in the cloud, our enterprise solutions give our customers global access to our technologies. CONTROLIQ is an enterprise solution for Heating, Ventilating and Cooling (HVAC), lighting, irrigation and other building systems. SynergyMMS improves the condition of a property by creating "synergy" between the various departments involved in the maintenance process thereby increasing the productivity of staff and the longevity of assets. For more information on SAI and/or its CONTROLIQ and SynergyMMS solutions, visit,, and respectively, or call 1-800-433-9855.

David Codding
Send email
Latest News