Orbitz Launches Rewards Program For Hotel Stays
And unlike many loyalty programs, redemptions can be immediate when booking a flight. A traveler who books a flight can use the loyalty currency that's earned to bring down the price of a hotel room they're booking for the same trip.
"I think historically people thought Orbitz is where I book my air,'' says Chris Orton, president of Orbitz.com. Now, travelers can see that "the same place I book my air, is a great place to book my hotel . ... The program is designed to give them an incentive.''