Industry Update
Press Release23 October 2013

Raffles Continues Strategic Expansion With New Hotel in Shenzhen, China

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Raffles Holdings

Raffles Hotels & Resorts announced the addition of a new hotel located in Shenzhen China, the economic centre of southern China. Raffles Shenzhen will open in 2018 occupying the top floors of an 80-storey tower in the new One Shenzhen Bay development. Raffles Shenzhen will be the prestigious new address in the city for luxury and service commonly associated with Raffles hotels around the world.

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Developed by Parkland Real Estate Development Co. Ltd, One Shenzhen Bay has a gross floor area of approximately 470,000 square metres and includes office space, luxury residences, high-end commercial space, and a 338-metre tall signature tower that will house Raffles Shenzhen. The project will be a new icon and the preferred destination in the city featuring spectacular views across Shenzhen Bay.

One Shenzhen Bay features stunning design and architecture by the international firm KPF, and enjoys the best location in the Shenzhen Bay Financial Center with direct connectivity to the new Qianhai Economic Zone and Hong Kong. Located at the Houhai Lake Park in Shenzhen Bay, One Shenzhen Bay is well positioned to benefit from the continued economic development in Shenzhen. With the Hong Kong bridge and border crossing located just opposite One Shenzhen Bay, Raffles Shenzhen is only 30 minutes drive from Central, Hong Kong.

Commenting on Raffles Shenzhen, Mr Peter French, President, Raffles Hotels & Resorts said, “Shenzhen has been at the forefront of China’s phenomenal growth, and innovative developments such as One Shenzhen Bay will ensure that the city continues to play a leading role in international trade, shipping, tourism and finance. With Raffles properties located in the key Chinese destinations of Beijing, Hainan and soon Shenzhen, I am very excited about our luxury hotel brand’s growing presence in China and see additional opportunities for future growth in the country.”

“As one of the top luxury hotel brands in the world, Raffles has a high standard in the selection of locations and owners. The signing of Raffles Shenzhen in One Shenzhen Bay is underpinned by a shared appreciation between Parkland Real Estate Development Co. Ltd and Raffles Hotels & Resorts for location selection, comprehensive strength, operation concept, and product quality. The international luxury standing and high service quality that Raffles brings to this project, will enhance the value and reputation of One Shenzhen Bay as one of the world’s top projects. The cooperation between Raffles and Parkland also attests to the value of One Shenzhen Bay, as well as the Shenzhen Bay International Area in international market”, said Mr. Xu Hang, Chairman of Parkland Real Estate Company.

Raffles Shenzhen will feature 200 luxurious guestrooms and serviced residences all with expansive views, four restaurants and bars, private meeting and event spaces for business meetings and social gatherings, as well as a Raffles Spa. Continuing a 126-year tradition, Raffles will bring to Shenzhen the famous Raffles Butlers and the warm, graceful and personalized service that they are known for.

This signing of the Raffles Shenzhen hotel management agreement follows the successful opening of Raffles Hainan on 1 September 2013. Raffles Shenzhen will be Raffles Hotels & Resorts’ third hotel in China.

About Parkland Real Estate Co. Ltd: Parkland Real Estate Development Co. Ltd. is an integrated real estate operator with a reliable reputation, strong capital, and capable team. Founded in June 2007, the company is committed to creating quality life styles and developing cities in China with its strategic planning, scientific management system, professional marketing capabilities and brand influence. The company has an advanced management mode: the senior management team is the core decision-makers, managers are the operator. This mode forms a streamlined and efficient organization system. The company has an experienced management team in real estate development, a skilled and motivated team of talented employees, and the world's top professional cooperation team. Thus ensure the company's professionalism and innovation, with scientific and efficient management, and its demands of perfection, the company will continue to develop in the future. Parkland Real Estate Co. Ltd aims to be the "world-class, industry benchmarking" real estate company. With this in mind, it is constantly innovating to develop "high quality" projects, focus on standardization, specialization, refinement, and brand development, and strives to become one of the most competitive and best brand reputation real estate companies in the country.

About Raffles Hotels & Resorts: Raffles Hotels & Resorts is an award-winning, luxury international hotel company with a history dating back to 1887 with the opening of Raffles Hotel, Singapore. The portfolio currently comprises ten luxurious properties, from secluded resorts to city hotels in key locations around the world: in Singapore, Cambodia, China, UAE, Saudi Arabia, Seychelles, Paris and the Philippines, each one is an oasis of calm and charm. The company is embarking on a new phase of expansion, with openings in Istanbul and Indonesia scheduled over the next year. With a compelling mix of cultures and styles, every hotel in the Raffles family has its own individual personality, with its own story to tell and its own sense of place. However, each one is proud to draw on the timeless essence of Raffles – to deliver thoughtful, personal and discreet service to well-travelled guests.

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Vivian Koh
Manager, PR & Communications
Phone: (65) 6430-1193
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