Industry Update
Press Release23 October 2013

Hyatt Union Square New York Introduces “The Accessories Butler,” Curated By Fashion & Lifestyle Expert Pamela Pekerman

The Hip & Sophisticated Boutique Hotel In the Heart of NYC - To Offer Its Guests The Season’s Hottest Accessories For Loan

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Hyatt Hotels New

NEW YORK -- Hyatt Union Square New York today announced the launch of ‘The Accessories Butler’, a one-of-a-kind accessories closet for guests, fashionably curated by Fashion & Lifestyle expert Pamela Pekerman. During their stay, hotel guests will have the ability to borrow from a selection of the season’s hottest accessories—from earrings and necklaces, to scarves, hats, belts, cufflinks and beyond— to complete their look when heading to an important engagement or a night out. ‘The Accessories Butler’ will live in the hotel’s lobby, and on the first of every month, feature a new selection of the season’s hottest on-trend accessories. Each item will also be displayed with details, including the retail location where it will be available for purchase.

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“Whether it’s a business traveler who forgot their watch, a bachelorette looking for an extra ounce of glitz, or a fashion-conscious traveler in need of the extra warmth of a chic pair of winter gloves, we wanted to find a fun way to meet the needs of our guests, while offering them an experience beyond the ordinary,” said Chris Holbrook, Hyatt Union Square New York General Manager. “Partnering with Pamela Pekerman, well-known for her fashion expertise and great sense of style, really brought ‘The Accessories Butler’ to life. Her monthly curations will no doubt ensure that the pieces displayed are in line with current trends, as well as our guests’ tastes.”

The first installment of ‘The Accessories Butler’ will be unveiled with an exclusive invite-only kick-off party at Singl, the hotel’s swanky streetside lounge, that Pamela Pekerman will be hosting for a group of celebrity stylists, bloggers, influential TV personalities and some of the area’s biggest tastemakers and trendsetters. (Images will be available upon request, following the event.)

Hyatt Union Square New York opened in April 2013, making it the first new hotel in the spirited and centrally-located Union Square neighborhood in over ten years. Featuring a sleek, modern design created by acclaimed interior designers Paul Vega and Vennie Lau of VLDG Inc., the hotel is ideally located for both the business travelers of ‘Silicon Alley’ and today’s culture-seeking urban travelers. It successfully entices a contemporary clientele who are in-tune with the pulse of downtown Manhattan.

The first installment of ‘The Accessories Butler’ will feature favorite fall accents including cuff and wrap bracelets featuring radiant stones by Alexandra Beth Designs, a lambskin belt by Deborah Drattell, fur handbags by celebrity favorite Katherine Kwei, and handcrafted earrings by Kevia, among others. The amenity will cater to men as well, offering wild stingray cufflinks, leather bracelets, and chains by Arizona-based designer Annie Hammer.

About Hyatt Union Square New York

The new Hyatt Union Square New York will be the first new hotel in the neighborhood in more than ten years when it welcomes its first guests in April 2013. The hotel will boast 178 guestrooms and suites, as well as the newest ventures from One Five Hospitality Group, The Fourth and Singl Lounge. One Five is led by world renowned restaurateurs Jo-Ann Makovitzky and Marco A. Moreira, who have been staples in the community for 15 years with strong connections to their local loyal clientele. Perfectly positioned in the heart of New York City’s emerging Digital District, Hyatt Union Square New York is a fresh offering for visiting professionals, while simultaneously offering homegrown culinary and nightlife venues for the local community. For more information, visit .

About Pamela Pekerman

A premier fashion and lifestyle expert, Pamela Pekerman has been seen across a number of media channels - from national morning shows like Good Morning America and The Better Show, to major TV networks like ABC, NBC, CBS, FOX Business and VH1. She is often sharing style tips on everything from innovative fashion fixes, looks for less, seasonal trends and celebrity looks, to pregnancy style, kids fashion, home and nursery décor. Pamela has also played style host on , covering Red Carpet looks and what’s hot in fashion, and has made appearances as a Style Expert for TV shopping giants QVC and HSN.
Pamela currently resides in New York with her husband, baby daughter, and an unreasonably large accessories closet. For more information, please visit .

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Hyatt

Upscale on a more intimate scale. With restaurants and gathering spaces geared toward the individual traveler, Hyatt hotels are properties designed with contemporary flair to serve discerning business and leisure travelers who seek well- appointed guest rooms and convenient access to business districts, airports or leisure attractions.
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