Hotels.com Finds Mobile Bookers are Impulsive and Short-Term Travelers
Data discovers that 74 percent of mobile bookings are made for same-day check-in
DALLAS -- Mobile devices have truly become an integral part of the travel experience. Since 2011, Hotels.com® has had over 20 million downloads of its mobile hotel booking app, proving that millions of people are adapting to the mobile way of life, especially when it comes to booking a hotel room on-the-go.
According to data compiled by Hotels.com, mobile apps are vital for last-minute hotel bookings. The travel expert found that a whopping 60 percent of mobile bookings from the first half of 2013 were made for same-day check-in, while 68 percent of bookings were made within two days of check-in.
Shorter Stays & Economically-Minded
The data also found that rooms booked via mobile were not intended for long stays but rather short getaways or spontaneous trips. The majority of rooms, 70 percent, were booked for one-night stays, while 89 percent of rooms were booked for two-night or one-night stays. When broken down by device, iPad users were more likely to book longer stays (three days or more) than iPhone or Android users and stayed at hotels with higher star ratings. Over a third of mobile bookings (42 percent) are for two-star hotels.
So where are these spontaneous jetsetters traveling to? The Entertainment Capital of the World, Las Vegas, was the top destination booked via mobile. This was followed by New York City, Orlando, San Diego and Houston.
Hotels.com is a leading online accommodation booking brand. Through the Expedia, Inc. global network of websites, Hotels.com, LP connects travelers with approximately 220,000 properties around the world, ranging from international chains and all-inclusive resorts to local favorites and bed & breakfasts, together with all the information needed to book the perfect stay. Hotels.com, LP benefits from one of the largest hotel contracting teams in the industry, obtaining the best rates for its customers, and offers frequent sales, special deals and promotions. There are more than 7 million Guest Reviews on the websites from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking. Through Hotels.com, LP's industry-leading loyalty program Welcome Rewards®, customers can earn a free* night for every 10 nights stayed at more than 85,000 hotels. Under its Best Price Guarantee†, if a customer can find the same deal for less on a prepaid hotel, Hotels.com, LP will refund the difference. Travelers can book online or by contacting one of the multilingual call centers. Special apps for mobile phones and tablets can also be downloaded at enabling customers to book on the go with access to 20,000 last minute deals. Hotels.com publishes an award-winning twice-yearly review of international hotel room price trends called the Hotels.com Hotel Price Index™, which is now produced in 31 individual country editions, with North American data available at . Follow Hotels.com on Facebook at , on Twitter at and on YouTube at . Hotels.com, LP is part of Expedia, Inc., the largest online travel company in the world with an extensive portfolio that includes some of the world's best-known brands.
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