Milestone Insights ResearchTeam

4 Social Media Strategies for the Holiday Season [Video]

As the holiday season quickly approaches, you may be asking yourself, how do I promote my hotel

during the holidays? Using social media, of course! The opportunities to capture the holiday traveler's attention are nearly unlimited. In this video, we explore four strategies to engage and convert your social media audience this season, including design tips, promotion suggestions, and video concepts.
  1. Holiday-ify your profiles' designs. Add a little flare to your profile icons and cover images to stay fresh for your audience.
  2. Create a holiday focused promotion or contest. Take advantage of Facebook's recent relaxation of the promotion guidelines, or go all out and create an interactive custom application to build engagement and increase your social reach.
  3. Leverage repeat-posts with holiday themes. The holidays are a time for fun and impatience. Help build excitement (and repeat engagement) with a countdown of your own, rewarding users and encouraging them to share.
  4. Create holiday themed videos. Let your employees share their excitement and voice by shooting short clips of them giving thanks this season, and upload them to Vine or Instagram.

Whatever you decide to do, don't be afraid to have fun. You can entertain and engage while building

a qualified fan-base that will help your business will into the new year. Special thanks to social media rock star Leslie for coming up with these – and many other – killer ideas this holiday season!

About Milestone Inc

Milestone drives online discovery and customer acquisition with our digital presence platform and performance marketing services. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries use Milestone to drive online growth. Our customers include global brands in hospitality, banking, retail, automotive, including Marriott, US Bank, One Nevada Credit Union, VMWare, Nissan, Motel6, Preferred Hotels, Sun Outdoors, mid-market companies, and SMBs.

Milestone platform includes Website CMS, Schema Manager, Local listings, Reviews management, FAQ Manager, and Analytics. In addition, Milestone offers Performance Marketing Services - Content, Design, SEO, Paid Marketing, and Analytics to our clients. Annually, over 300 million visitors use websites developed on Milestone CMS, 540M consumers click on content powered by Milestone Schemas, and 3.7B consumers search for businesses powered by Milestone Local. Milestone platform is amongst the highest-rated Martech platforms with awards and recognition from Forrester, G2, Adrian Awards, US Search Awards, Search Engine Land, CMS Wire and many more organizations.

Lauren Adams
Product Marketing Specialist
408-200-6884

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