U.S. Group Hotel Sales Opening 2014 with Increased Growth | TravelClick Reports
The current hotel occupancy outlook for 2014 brings some welcome good news for the
group segment, while the transient segment (individual business and leisure travelers) continues to look strong with healthy occupancy and average daily rate (ADR) growth, according to data from the October 2013 TravelClick North American Hospitality Review (NAHR)."In 2013, group occupancy and ADR growth has been a disappointment," said Tim Hart, executive vice president, business intelligence, TravelClick. "While it is too late to see much of a turnaround in 2013, the outlook for 2014 is improving, with group sales over the past month outpacing the same period last year by almost 50 percent."
12 Month Outlook (October 2013 – September 2014)
For the next 12 months (October 2013 -
September 2014), overall committed occupancy* is up 7.4 percent when compared with the same time last year. ADR is up 3.0 percent based on reservations currently on the books.Transient bookings are up 6.8 percent year-over-year and ADR for
this segment is up 4.3 percent. The transient leisure segment is showing occupancy gains of 7.4 percent and ADR gains of 3.7 percent. The transient business segment is showing occupancy gains of 5.4 percent and a 4.8 percent rise in ADR.Group
segment occupancy is ahead by 7.6 percent and ADR remains flat (up 0.6 percent), compared to the same time last year.
"Q1 2014 appears to be a strong quarter across all segments," said Hart. "Hotels
that put effective distribution, pricing and revenue management strategies in place will have ample opportunity in this favorable market environment to drive positive share and ADR outcomes."The October NAHR looks at group sales commitments
and individual reservations in the 25 major North American markets for hotel stays that are booked by September 29, 2013 for the period of October 2013 to September 2014.*Committed Occupancy - (Transient rooms reserved + group rooms
committed)/capacity**Reserved Occupancy – Total number of rooms reserved/capacity
About TravelClick, an Amadeus Company
TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 38,000 hoteliers to drive better business decisions and know, acquire, convert and retain guests. The Company's interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Bucharest, Chicago, Barcelona, Dubai, Hong Kong, Melbourne, Myrtle Beach, Orlando, Ottawa, Paris, Shanghai and Singapore. Additionally, the Company fosters more than 600 travel-focused partnerships for hotels to leverage. Follow TravelClick on Facebook, Twitter and LinkedIn.
