Most affluent travelers aren't brand-conscious | travelmarketreport.com
Luxury brands fail to gain traction with a huge swath of affluent consumers because they overlook a key fact: Most of the top 10% of the wealthy are self-made millionaires with little in common with the rich and famous seen on TV. Significant percentages of affluent consumers are either ignorant of or scornful of luxury brands – including hotel brands, according to new research from Ron Kurtz. As head of the American Affluence Research Center, Kurtz studies the attitudes and behavior of the wealthy...
