Industry Update
Press Release15 November 2013

B Hotels & Resorts® Expands Portfolio with B2 Brand Concept

b2 miami downtown Debuts as First Lifestyle Value-Full-Service Hotel for B Hotels & Resorts®

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B Hotels & Resorts

On November 14, B Hotels & Resorts® will celebrate the official grand opening of b2 miami downtown, the first property within the new b2 hotel concept. b2 brings the chic approachability of the Florida-based B Hotels & Resorts® brand to savvy travelers seeking a destination experience without compromising delicate travel budgets. Breaking the mold of conventional value hotels by enhancing lifestyle elements, b2 miami downtown provides lifestyle hospitality experiences and amenities for a great value. b2 miami downtown is the first of many b2 brand hotels that aim to deliver a sophisticated experience with full service amenities at a reasonable cost for guests across a diverse list of urban and suburban markets nationwide.

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B Hotels promise Lifestyle without Attitude™, offering full-service amenities and

programs that encourage each guest's individuality and sense of adventure. b2 enters as a breakthrough hotel category that provides Lifestyle within Reach™, an experience that combines comfort and style at an approachable price in the heart of urban and suburban hot spots. The b2 brand continues to cater to each guest's individual personality and sophisticated travel needs through B Signature Elements:
  • B in Touch – Travelers stay connected with FreeB Wi-Fi, complimentary high-speed internet access throughout all public spaces and guestrooms, courtesy iPads and the touchscreen Monscierge®, a digital destination guide and virtual concierge
  • B Ambiance – Specially-selected sound, lighting and scent enhance the ambiance and vibe throughout the property
  • B Social – As a brand focused on social interactions, standard design elements incorporate communal seating, tables and inviting gathering spaces
  • B Nourished® – Destination-specific food and beverage offerings include distinct culinary concepts, in-room dining, and banquets and catering services
  • B Indulged® – b2 hotels include an intimate spa suite with tailored massage offerings performed in an inviting, tranquil environment
  • B Active® – Guests can re-energize and stay fit while traveling with 24-hour access to a well-equipped fitness center
  • B Adventurous – Exciting excursions and event offerings enable guests to explore and discover all that each destination has to offer
  • B Sensitive – Green initiatives and sustainable alternatives are implemented during the renovation process and long-term operations; b2 hotels also partner with local organizations to give back to the community

Setting the precedent as the first of its category,b2 miami downtown provides a chic city

escape in a prime location with easy access to the area's top attractions including the cruise port of Miami, the city's famous beaches, American Airlines Arena, the Adrienne Arsht Center, Wynwood art neighborhood and Miami's Design District. b2 miami downtown features 243 well-appointed guest rooms showcasing views of Biscayne Bay and the city's glittering skyline at an approachable price while providing the desired comforts and style of the cherished b2 visitor.

Located on the lobby level of b2 miami downtown, internationally-recognized

restaurateur Jeffrey Chodorow of China Grill Management introducesBiscayne Tavern, a casual neighborhood gathering post with an eclectic selection of over 30 craft beers, including 16 on tap and a revolving variety of seasonal brews. Helmed by Executive Chef Will Biscoe, Biscayne Tavern serves up the next evolution of comfort food, infusing international flavors and using sustainable, organic and local ingredients, when possible. Guests who prefer to enjoy Biscayne Tavern's delicious offerings in the comfort of their guest room are able to order in-room delivery seven days a week until 11 p.m.

Accommodations at b2 miami downtown include a comprehensive list of amenities that cater to the modern traveler including FreeB Wi-Fi

throughout the hotel. Guests at b2 miami downtown have access to the tranquil B Indulged® spa suite, featuring customized spa services and the B Active® fitness center. A variety of guestroom choices are available to visitors that include striking city and bay views, sleek and modern furnishings, king and double-size signature Blissful Beds® - exclusive to B Hotels & Resorts® - and interactive HD LED televisions with web capabilities to order in-room dining and check out virtually. All guestrooms offer Aveda® bath amenities and built-in docking stations with a clock/radio, USB port and MicroSD cord to charge mobile devices. Seasoned groups will find b2 miami downtown an ideal venue for productive meetings and memorable events with more than 1,000-square-feet of flexible function space.

b2 miami downtown is located at 146 Biscayne Boulevard, Miami, Florida. For

reservations and additional information on b2 miami downtown, visit www.b2miamidowntown.com or contact reservations at 888 66BHotels.

About B Hotels & Resorts®:

B Hotels & Resorts®defines and establishes the next generation of lifestyle hotels,

inviting guests to revel in Self-Expression Hospitality™and tailor experiences how they desire them to be. The D(destination)-N (n'vogue)-A(approachability) of each hotel defines the identity, character and available programming, while creating a fresh and approachable setting that welcomes today's travelers, both business and leisure. Core B Signature Elements, available at each property, ignite a genuine emotional connection to the hotel and the brand. Combining lifestyle characteristics with distinct, engaging elements, guests are provided a platform to express their individuality with no inhibitions.

Headquartered in South Florida, B Hotels & Resorts®offers two hotel categories

targeting savvy, sophisticated and experience-driven guests. Full-service B hotels offer a Lifestyle without Attitude™ experience, while b2 hotels combine comfort and style at a value for an experience defined asLifestyle within Reach™. For additional information on B Hotels & Resorts® visit www.bhotelsandresorts.com or contact 954.389.1919.

About China Grill Management:

With 13 locations worldwide, including multiple outposts of the successful Asia de Cuba

and China Grill brands, China Grill Management (CGM) and its affiliates continue to produce some of the most original, critically acclaimed and wildly popular dining hotspots in major cities across the globe. Founded over 25 years ago by celebrated restaurateur Jeffrey Chodorow, CGM restaurants have been featured in The New York Times, InStyle and Bon Appetit (just to name a few) and have won awards ranging from Esquire Magazine's "Best New Restaurant" to Zagat Survey NYC's "most popular nightspot." By uniting the culinary ingenuity of world-class chefs, atmospheres crafted by internationally renowned designers and the highest standards of service, CGM's mission is to create an unrivaled and unforgettable dining experience for every single guest. It is this combination of uncompromising vision and gourmet expertise that has earned CGM a phenomenal reputation as a trendsetter at the vanguard of dining.
Related Brand

b2

The first b2 hotel will debut in downtownMiamiat the site of the former Continental Bayside Hotel located at 146 Biscayne Boulevard. The 243-room property, which will undergo an extensive renovation and open as b2 miami downtown, is steps from the Port ofMiami, the shops and restaurants of Bayside Marketplace, world- class cultural and arts venues, and the American Airlines Arena (home of the NBA's, Miami HEAT).
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