The Allerton Hotel Chicago & The Joule Dallas: Winners in More Ways than One
Vizergy® Partnership Results in Awards for Web Design & Marketing Strategy
- The Allerton Hotel Chicago | W³ Silver Award | Hotel/Lodging Category
Since going live in October of 2012, the Allerton has already seen over 350,000 visits to their new website, has driven almost 85,000 visits to the booking engine, and has a total ROI of 46:1.
- The Joule Dallas | WebAward for Outstanding Achievement in Web Development | Hotel/Lodging Category
The Joule took their new custom website live in March of 2013 and has already received over 225,000 visits in overall traffic, which is an increase of over 200,000 visits year-over-year compared to their previous site.
"Since partnering with Vizergy, our entire portfolio has seen positive growth across the board. The Allerton Hotel Chicago is just one more example of how Vizergy's digital marketing strategies continue to produce award-winning results year-after-year," said Karen Wiley, Vice President of Sales & Marketing for Kokua Hospitality.
"Each custom website we develop goes through several stages in the creative cycle. Our extensive design process starts with a discovery call and internal research before a wireframe is created. Once the client approves the framework for their design, we build out the site and send it through rigorous quality assurance testing. We have created this strong design process to ensure our clients are not only following current web standards, but are also receiving the quality of design work that engages travel shoppers and increases conversions to produce the highest possible return on their investment," says Sean Taylor, Vizergy's Senior Manager of Creative.
With over 3,000 entries received in the W³ competition's eighth year, Vizergy is honored to be selected as a Silver Award recipient for The Allerton Hotel Chicago. The property, named one of Chicago's best hotels, selected Vizergy to create an independent custom website to showcase their "historic luxury meets modern style". The North Michigan Avenue style of the Allerton is captured through the historic black and white imagery and images of the interior and exterior of the hotel. The site adheres to the latest industry design and usability standards and caters to online travel shoppers through search engine optimized copy, bold calls to action, a prominent booking engine, social media integration, and simple navigation.
Winner of the 2013 WebAward for Outstanding Achievement in Web Development, The Joule Dallas, custom website design represents the positive impact visual content within a website design can have when executed properly. Full screen photos on the home page communicate the historic architecture and sleek design of this property aimed for corporate travelers, while also showcasing the downtown Dallas experience. This clean and modern website design takes advantage of the negative space drawing visitors' attention to the full-page images and contemporary design elements such as parallax scrolling.
About The W³ Awards
The W³ is presented annually and recognizes award winning sites, videos, and marketing programs. The categories include websites, interactive advertising, online film and video, and mobile. The 2013 competition is the 8th year for The W³ Awards competition. Additional information about the W³ Awards organization, its competitions and winning firms can be found on the W³ Awards website at w3award.com.
About the Web Marketing Association's Web Award
The Web Marketing Association organization was founded in 1997. The organization conducts the WebAward Competition, dedicated to naming the best Web sites in 96 industries. The 2013 competition is the 17th year for the WebAward competition. Additional information about the Web Marketing Association organization, its competitions and winning firms can be found on the WebAwards website at webaward.org.
Vizergy is an award-winning digital travel marketing company that empowers hoteliers to know more, do more and achieve more – with the ultimate goal of delivering maximum online revenue. The company uses data driven decisions to provide strategic guidance in the evolving world of online marketing. Online marketing services include search engine optimization, pay-per-click and display advertising, local marketing, website and mobile website design and development, reservation software and advanced analytics. Since 1998, Vizergy has propelled thousands of branded and independent hotels, resorts and hotel management companies to success.
Kristen M. Poillon
Director of Corporate Marketing
Phone: (904) 389-1130 x 171