Industry Update
Supplier News21 November 2013

Otrum powers Rezidor's Free Internet campaigns on digital in-house promotional stands

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Radisson Blu and Park Inn by Radisson have recently launched an engaging social media campaign on Instagram to promote their Free Internet and Surf4Free campaigns. Otrum cooperated closely with Rezidor to extend these campaigns on the digital in-house promotional stands, installed in close to 140 Rezidor hotels to date.

"The digital in-house promotional stands by Otrum have been a strong addition to our marketing communication channels," says Heidi Hermans, Marketing Director at Rezidor. "One of the smart ways we are using them is to promote our marketing campaigns, like the latest new Free Internet and Surf4Free campaigns, where guests are invited to enjoy our free internet services, capture their best moments in our hotels on camera and share on Instagram with #RadissonBlu and #parkinn."

"Otrum has partnered with Rezidor for many years, developing smart technology solutions that enable its hotels to communicate with guests through the digital screens located in the hotels," comments Joachim Stålmark, Account Director at Otrum. "The smart use of the digital stands in Rezidor's new Instagram campaign to promote free internet further shows the company's innovative approach on hospitality, and use of modern technology to enhance customer experience. Rezidor is using Otrum's digital in-house promotional stands since 2010, with some 140 hotels using the technology to date – we plan to equip many more hotels in 2014.

"Otrum's Digital Signage solution is brilliantly simple and looks great, especially inside the sleek and branded totems for Radisson Blu and Park Inn by Radisson hotels," says Kjetil Dybing, Product Manager at Otrum. "All the content on the digital in-house promotional Stands is hosted in the cloud, and can be managed centrally and locally through a web application. It offers advanced features and creative freedom we are able to provide Rezidor's marketing activities."

About The Rezidor Hotel Group

The Rezidor Hotel Group is one of the most dynamic hotel companies in the world and a member of the Carlson Rezidor Hotel Group. The group features a portfolio of more than 430 hotels in operation and under development with 95,000 rooms in more than 70 countries.

Rezidor operates the core brands Radisson Blu and Park Inn by Radisson in Europe, the Middle East and Africa (EMEA), along with the Club Carlson loyalty programme for frequent hotel guests. Under a worldwide licence agreement with the iconic Italian fashion house Missoni Rezidor operates and develops the lifestyle brand Hotel Missoni. Rezidor has an industry-leading Responsible Business Programme and was awarded one the World's Most Ethical Companies by the US think tank Ethisphere.

In November 2006, Rezidor was listed on the Stockholm Stock Exchange. Carlson, a privately held global hospitality and travel company, based in Minneapolis (USA), is the majority shareholder.

The corporate support office of The Rezidor Hotel Group is based in Brussels, Belgium.

About Otrum

Otrum is the market leading hosted solutions partner to the hospitality industry, with software operating

across multiple platforms including TVs, signage and smart devices. Otrum operates with a network of strategic partners throughout Europe, the Middle East, Africa and Central Asia. For more information, visit
Helen Bateson
Marketing Manager
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