HSMAI Europe and Hospitality Technology Europe (HTE) partner to create The HSMAI Europe Awards to recognise the leading experts and industry professionals. The Awards will acknowledge the TOP 20 EXTRAORDINARY MINDS IN SALES, MARKETING & TECHNOLOGY across Europe.

The 2014 Top 20 recipients will be judged by a panel of senior industry executives for their recent work, based on the following criteria: creativity and innovation; cutting edge sales, marketing, revenue and technology campaigns; achievement in challenging situations; and sales efforts that resulted in significant gains.

"The Top 20 will become our annual hot list, that celebrates the sales, marketing and technology leaders and innovators in our industry, says Ingunn Hofseth, president of HSMAI Europe, continuing: The creative strategies, passionate dedication and sharp intelligence of these professionals have not only grown the business within their organisations but have also truly raised the bar for the hospitality industry as a whole."

'We are very excited to partner with HSMAI Europe and add technology categories to HSMAI's sales and marketing excellence within the European hospitality industry. We feel that by including these categories we can combine to honour the best in innovation, guest technology and revenue management and recognise how technology can drive hotel sales and revenue.' says Claudia Harris, event manager, Hospitality Technology Europe.

The Awards Ceremony will be held on the 4th February at the prestigious Jumeirah Carlton Tower, and all delegates on the Hospitality Technology Europe VIP programme are invited to attend what promises to be one of the highlights of the hospitality calendar.

Nominate your outstanding professional today!
We need you to suggest good candidates for these awards, and are certain you know brilliant individuals, either within your own organisation or within your network.

How to nominate a Top 20 individual
The Top 20 award recognises outstanding individuals. Please email us with the nominees name, title and company name, together with a short (max 150 words) paragraph on your reasons for nominating them. Please send nominations via email to marked in the subject line as Top 20 Individual Award Nomination. For more information please contact us at +47 916 52 873

HSMAI Europe Best in Class Marketing Awards
HSMAI Europe will also honour companies that have excelled in the following categories:

  • Campaign, Multi Media
  • Digital Campaigns
  • Social Media
  • Website
  • TV Advert of the year
  • Social Responsibility
  • PR Campaign of the Year
  • Best in Class Technology - Guest Technology
  • Best in Class Technology - Revenue Management
  • Best in Class Technology - Innovation Award

Deadline for Entry
Entries are now being accepted. Deadline for entries is 9 January 2014.

HSMAI European Travel Marketer of the Year
In addition to the Best in Class awards, one company will be awarded the title "European Travel Marketer of the Year". The grand winner must have won at least one gold in one of the Best in Class marketing awards.

Judging Criteria
Each entry will be judged according to the category criteria and the following:

  • Challenge - Describe the challenge that your company attempted to meet
  • Solution - Give a brief description of the rationale behind the submitted entry
  • Goal - What was the goal of the activity?
  • Effect - Describe the effect of the activity

Deadline for Nominations
Nominations are now being accepted. Nominations close 9 January 2014.

The Judges
A panel of industry experts selected by HSMAI Europe from among its membership and leadership will review nominations for the Top 20 Awards. HSMAI selects judges who have demonstrated exceptional leadership ability and have outstanding knowledge of the hospitality industry. Judges are held to the highest standards of integrity and commitment to honouring individuals who have shown extraordinary leadership in our industry over the last 18 months. The entire judging process adheres firmly to these guiding principles and judges must exclude themselves from scoring any nomination that may present a conflict of interest. Nominations are scored on a scale of 1 -10 for the results of their leadership for specific sales and marketing initiatives.

Ingunn Hofseth, president and CEO of HSMAI Europe, commented: "The HSMAI Europe Awards are all about bringing together the bright young stars of the industry with more experienced industry professionals to celebrate their contribution to the travel and industry sector as a whole. The awards will likewise provide an opportunity for those attending to share their knowledge and experience with each other whilst developing their business networks and learning about new developments within the sector."

About HSMAI Europe
HSMAI - Hospitality Sales and Marketing Association International - is a global organization founded in the US in 1927. HSMAI Europe is the European arm of the membership association. The association provides a forum where professionals within sales, marketing and leadership from the hospitality and travel industry meet for knowledge, inspiration, recognition and professional development, and where they can involve themselves through meeting with leaders, professionals and customers from across Europe. For more information, see

About Hospitality Technology Europe
Hospitality Technology Europe, taking place in London each February is the only specialist exhibition and conference for the European hotel technology community. Technology professionals come to source new technology suppliers; update their knowledge and network with peers. HTE connects technology professionals and leading and innovative suppliers covering guest experience, operational management and revenue generation. The practical conference sessions help attendees prepare for the impact of future technology and ensure best practice.

The exhibition and conference are designed to provide hoteliers with the knowledge, contacts and technology to enhance guest experiences; grow multichannel revenues and improve business efficiency. More information at