AVANI and Per AQUUM join Global Hotel Alliance
Minor Hotel Group’s two newest brands join Anantara in alliance
AVANI Hotels & Resorts and Per AQUUM Retreats ∙ Resorts ∙ Residences, part of Minor Hotel Group's growing stable of luxury brands which also includes Anantara Hotels, Resorts & Spas, are the latest members of Global Hotel Alliance (GHA).
AVANI is a refreshing upscale hotel concept offering relaxed contemporary-inspired comfort to guests who value the details that matter. The AVANI portfolio currently includes two properties in Sri Lanka and one in Vietnam, with future openings in Malaysia and Thailand next year and more properties to come throughout Asia, Australia, the Middle East and Africa.
Per AQUUM offers a bespoke collection of award-winning properties featuring contemporary, cutting-edge design and premium luxury guest experiences. No two properties are alike. Per AQUUM currently has two properties in the Maldives and one in the UAE.
Dillip Rajakarier, Minor Hotel Group's CEO said membership of GHA supported Minor's rapid growth strategy: "Minor Hotel Group will have 100 hotels very soon, and we need to distribute our new brands and products quickly to the right audience. GHA membership gives us that reach to a global customer base, and Anantara has already seen incremental revenues through the GHA network, and we're confident that AVANI and Per AQUUM will be equally popular."
About Global Hotel Alliance
Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands, bringing together more than 35 brands with over 570 hotels in 78 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands. GHA's award-winning loyalty programme, DISCOVERY, provides 16 million members exclusive opportunities to immerse themselves in local culture wherever they travel. GHA's hotel brands currently include Anantara, Atura, Avani, Capella, Corinthia, Discovery Destinations, Divani, Doyle, Elewana, Fauchon, GLO, JA Resorts, Kempinski, Leela, Lungarno, Marco Polo, Meritage, Mysk, Niccolo, Nikki Beach, NUO, Oaks, Omni, Outrigger, Pan Pacific, PARKROYAL, QT, The Residence by Cenizaro, Rydges, Shaza, Sukhothai, Thon, Tivoli, Ultratravel Collection and Viceroy. For more information, visit globalhotelalliance.com
About DISCOVERY Loyalty
A memorable trip demands more than a comfortable stay. DISCOVERY, an award-winning global loyalty programme, provides 16 million members recognition and perks across over 570 hotels, resorts and palaces in 78 countries. Elite members have the opportunity to immerse themselves in local culture through Local Experiences, distinctive activities that capture an authentic taste of each destination. For more information, visit discoveryloyalty.com
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