Source: Vantage

Lexington by VantageSM, a collection of inns, hotels and suites, has introduced an innovative and unique, 100-room inn prototype that is specifically designed with the guest and owner/operator in mind. The announcement was made today by Lexington Group President Bill Hanley at Vantage Hospitality Group's annual Conference & Trade Show in Las Vegas.

The Lexington prototype is designed to adapt to individual sites, and offers the flexibility to build more or less rooms depending on the market. Its cost-efficient, three-diamond design will enable owners to increase quality while saving as much as 25 percent on construction costs, and enjoy a very solid return on investment and low operating costs.

The first floor is highlighted by the Lexington Loggia – a unique, open-air extension of the lobby that will help distinguish each property as a Lexington. It will have an upscale, residential feel, and serve as a perfect gathering spot for socializing, relaxing or holding casual meetings.

Other aspects of the main level include a multi-function breakfast/meeting area with both hi-top community tables and traditional seating options; a centrally located front desk that has a direct view of the front entrance, Loggia, and breakfast area; a fitness center with adjacent guest laundry facility; business center; multiple flat screen TVs in all public areas; and complimentary Wi-Fi accessibility to allow guests to stay connected anywhere in the hotel. In addition, in keeping with Lexington's emphasis on individuality, a local accent wall will allow properties to feature and spotlight regional art, history and events.

"This Lexington prototype is intended to be iconic, yet flexible enough for it to be adapted to many architectural environments. The design is very forward-thinking and versatile, with an eye toward operational efficiency," said architect David Wallace Jr. from David L. Wallace & Associates in Tampa Bay, FL, which has specialized in the hospitality industry since 1981.

Vantage Hospitality has always strongly believed in the need to take steps to effectively use energy and provide guests with the best available services. With that in mind, a strategic alliance was formed with LG Electronics to improve the energy efficiency and the guest experience in the Lexington prototype. LG will be providing a state-of-the-art Energy Management System that integrates with the PMS to enable Lexington operators to reduce expenses on energy, lighting and other electronic applications required in the inn. The LG heating & air conditioning units will also be noticeably quieter and more efficient than existing units. Savings on energy costs are expected to be as high as 30% and each inn will be capable of achieving a LEED certification.

Guestrooms will have a contemporary feel and include an LED welcome feature inside the room that serves as a brand identifier and provides soft lighting when entering the room. Modular furniture has been designed to help save on purchasing costs and increase space, while an ample amount of multi-power outlets will be placed at the desk and bedside to accommodate the many devices carried by today's tech-savvy travelers.

In addition, flat screen TVs will be integrated into the built-in furniture for consideration of viewing and sound attenuation; bedside controls allow the guest to adjust all room lighting; and most bathrooms will feature a spacious shower while bathtubs will be available in family guestrooms.

"The Lexington prototype is a product designed to meet the current trends that travelers desire and provide the guest with an exceptional experience. Whether they're with us for business or pleasure, guests will enjoy the attention to detail and modern conveniences in all areas of the hotel," said Brendan Moyle, Vantage's Director of Design and Construction.

Another major benefit for hoteliers who build a Lexington prototype is that they become eligible to have membership fees waived for the first year of operation.

"This is one more reason why the new prototype is so appealing. Hotel owners are able to use that savings to really jump-start and market their business. This is just another example of how we focus on our members' performance and continue to provide progressive, revenue-generating programs and comprehensive resources that help our hotel owners succeed," said Patrick Mullinix, the Executive Vice President of Development for Vantage Hospitality Group.

For more information about the benefits of Lexington by Vantage, visit JoinLexington.com or call 888-316-2378.

About Vantage Hospitality Group, Inc.

Vantage Hospitality Group, Inc., has been recognized as one of the most progressive hotel companies in the history of the lodging industry. With over 1,200 properties worldwide, Vantage is the only hotel company to be ranked among the Inc. 500/5000 List of America's Fastest-Growing Private Companies for eight consecutive years. Supported by the resources of a franchise and the freedom of a membership organization, hotel owners around the globe have embraced Vantage's philosophy that puts control back in their hands, allowing them to be "In Business for Themselves, Not by Themselves." Vantage Hotels is among the top 10 hotel franchisors based on the number of hotels in its system. Whether a property is a member of Vantage's legacy brands, the award-winning Americas Best Value Inn brand (with its sister brands, Canadas Best Value Inn and Value Inn Worldwide) and the ground-breaking Lexington by Vantage, or of the Jameson Inn, Country Hearth Inn & Suites, or Signature Inn brands, all Vantage Hotels members enjoy the opportunity to maximize their revenue and asset value through Vantage's low fees and reasonable contract terms; flexible, straightforward agreements; A Voice and A Vote® in major brand initiatives; the most comprehensive resources, support and CRS in the industry; sensible PIPs, and a culture that is centered on educating, not mandating. Membership in Vantage brands in the United States is offered (as a franchise) through Vantage Franchising, Inc., and in Canada, through Vantage Franchising (Canada) Inc., wholly-owned subsidiaries of Vantage Hospitality Group, Inc. For more information, visit www.JoinVantageHotels.com.

Al Cohen
PR Manager
888-316-2378
Vantage