OTA UK event 1 — Photo by SiteMinder
OTA UK event 2 — Photo by SiteMinder
OTA UK event 3 — Photo by SiteMinder

LONDON, England – In light of SiteMinder's successful Brews & Schmooze industry event in Sydney, the company decided to launch the networking evening in London on 28th November 2013. The evening brought together the 'who's who' of Online Travel Agents (OTA's) to meet-and-greet with industry peers and discuss the future of online distribution.

The Brews & Schmooze evening was very effective in helping guests establish new connections and knowledge share whilst celebrating the thriving growth experienced in 2013. Erik Muñoz, Executive Director, Strategic Sales & Global Partnerships at SiteMinder also delivered a well-received presentation on Transforming Distribution.

"The feedback from industry attendees was overwhelmingly positive with guests highlighting the event's benefit as a platform for future business opportunities. It was a great example of how important industry collaboration is in order to create products that are not only widely adopted, but loved by our customers. " – Erik Muñoz

With online distribution developing at such a fast pace, industry events such as this are an important part of keeping up to date with customer needs and gathering market knowledge of future trends. Representatives from leading OTA's including, Booking.com, Lastminute.com, and GTA were all in attendance.

About SiteMinder

SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 115 million reservations worth over US$45 billion in revenue for its hotel customers each year. For more information, visit siteminder.com.

Maria Cricchiola
Director of Brand Communications & PR
+61 2 9056 7415

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