“Blurring” of Private & Professional Lives a Growing Trend for Travelers Says Pullman Travel Survey
Pullman, Accor's upscale hotel brand, and research institute IPSOS have unveiled the results of a survey of over 2,200 seasoned international travelers* and the results are clear: "Blurring" is on the rise.
the intermingling of private and professional lives due in part to the increased use of mobile professional devices, such as PCs, smartphones, tablets, etc. The new behavior transforms the organization of private and work lives as high-income frequent travelers are connected and can be reached at all times. Consider it the advent of a new work ethic - and a widespread one, at that.
Key findings of the survey reveal:
- "Blurring" increases freedom and efficiency: 82% of the survey panel believe a mobile professional device allows them to work more freely.
- "Blurring" is perceived differently from country to country: 83% of Brazilian and 92% of Chinese travelers surveyed believe devices help career development, but only 56% of French and 53% of German travelers share this opinion.
- While non-work activities are now carried out in the workplace thanks to a tacit moral agreement with the employer, the reverse can generate feelings of remorse: 73% of travelers surveyed handle private activities during working hours, and eight out of ten consider this normal. However, one in two sometimes feel guilty about not devoting time to loved ones when they work in private situations.
- U.S. travelers are aware of the advantages of owning a professional device, with 92% respondents agreeing that they work and check emails during private situations (90% during vacations). They are also more aware of the negative impact it could have on personal life, giving the impression of never leaving work and a source of stress and pressure. To limit the negative impact on loved ones, Americans try more than the average to work secretly from devices.
- When Americans work in private situations, it is primarily to show commitment to management. But 43% of U.S. respondents say it is because they are passionate about what they do, compared to the total survey average of 38%. U.S. travelers are the least optimistic about time spent working during private time decreasing in the future
Noted Xavier Louyot, SVP Global Marketing Pullman: "Our knowledgeof seasoned international travelers has led us to observe various trends over the years. Our hotel offers have evolved to anticipate these changes and meet the expectations of this new generation of curious, cosmopolitan, hyper-connected travelers who pursue both business and leisure. The results of this survey confirm our vision of upscale international hospitality which is based on the "work-hard, play-hard" philosophy and reflects our customers' lifestyle."
The advent of a new work ethic
Among international travelers, 61% (compared to 66% of Americans)take at least one mobile professional device with them on vacation or weekend trips. One-third (33%) of the survey panel spends at least 30 minutes a day browsing the Internet for personal reasons (reading the news, booking vacations, consulting bank accounts, and checking Facebook) - with 68% of U.S. respondents making online purchases while at work.
Some believe "blurring" has a positive impact on their private life: 89% "agree" and43% "agree wholeheartedly" that owning a mobile professional device enables them to stay in touch with their families.
Seasoned travelers welcome this new way of organizing their private and professionallives: 79% view it positively.
American travelers are the most undecided on the integration of professional devices intheir private lives: Though more than half believe that having mobile professional devices makes working easier, the same portion believe the devices have a negative impact on their private life.
The Chinese and Brazilians are "blurring" champions and the most connected travelers,with 79% and 71%, respectively, owning at least one mobile professional device (compared to 65% in the U.S. and 60% in other countries).
French and German travelers "blur" professional and private lives the least. They alsohave the most negative opinion regarding mobile professional devices and are the least likely to handle private activities during working hours.
Australians and British are similarly reluctant, though less assertively so, to allow privateand professional lives to overlap.
Pullman – IPSOS survey: key figures
- 89% of seasoned international travelers say mobile professional devices are a means of staying in touch with their loved ones.
- 60% of the Chinese and 45% of the Brazilians in the survey panel3browse online dating sites using their professional devices. Less than 10% of the Europeans (Germans, British and French) do so and the survey sample global average is 23%.
- 29% of the survey panel shops online, like the Americans.
- 18% of responders read or send work emails in private situations, hiding the fact that they do so from their loved ones… and 18% even do so during private lunches or dinners.
- 69% of the survey sample organizes holidays and weekend outings online during working hours (85% of the Chinese).
- 43% of the survey sample acknowledges that they work before going to their workplace.
*Methodology: This online survey is based on a sample of 2,252travelers who stay at mid and upscale hotels and are aged between 25 and 65. It was carried out in seven countries: France, Germany, United Kingdom, United States, Brazil, Australia, and China. About two-thirds of responders were taken from an Ipsos access panel and one-third from Pullman's customer data base. The survey was conducted between June 27 and August 6, 2013.
AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences, as well as in over 2,500 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator through its HotelServices and HotelInvest divisions, AccorHotels operates in 95 countries.
Its portfolio comprises internationally acclaimed luxury brands including Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman and Swissôtel; as well as the popular midscale and boutique brands of Novotel, Mercure, Mama Shelter and Adagio; the in-demand economy brands including ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. With an unmatched collection of brands and a rich history spanning close to five decades, AccorHotels, along with its global team of more than 240,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world's most rewarding hotel loyalty programs – Le Club AccorHotels.
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