IHG eyes wearable tech opportunities as monthly mobile revenue tops $50m | thedrum.com
Intercontinental Hotels Group (IHG) is eyeing the potential of introducing wearable technologies into its marketing and digital plans as it reveals its mobile monthly revenues have topped $50m. The hotel group is investigating the benefits of wearable tech, which could include products like Google Glass and smart watches, to see if they can play a role in its strategy.
