Price has always been an important factor during the search, shop, buy process, but new technologies and the proliferation of mobile devices have sharpened pricing's influence. Dynamic pricing has moved from a niche strategy to becoming a mainstream trend. Airlines, hoteliers and other travel segments are deploying sophisticated merchandising platforms to deliver unique bundles and personalized offers to travelers. In addition, what had previously been purchased on a laptop or desktop can now be bought on mobile devices – at any time, from anywhere. This untethered planning process has changed travel behavior, giving new significance to the role pricing plays in travel decisions.

RateGain, the leader in competitive rate-intelligence products for the travel & hospitality

industry along with Phocuswright hosted a webinar on 11th Dec 2013 on 'Being Competitive in a World of Dynamic Pricing'.

This RateGain sponsored webinar investigated the impact of price on travel behavior –

especially dynamic pricing – in order to remain competitive in this ever-connected, ever- mobile market place.

Key topics included:

  • An assessment of key consumer behavior trends, including an overview of how consumers approach and engage in travel planning (destination selection, shopping and purchasing)
  • Top technology and innovation trends impacting the role of pricing – including the emergence of personalized offers
  • The impact of mobile planning on the way travel is planned and booked
  • An examination of today's pricing landscape, including emerging dynamic pricing models
  • A look at pricing strategies that most influence consumer decisions, including examples of how suppliers are using dynamic pricing successfully

Panelists were:

  • Bhanu Chopra, Founder & CEO, RateGain (Presenter)
  • Norm Rose,  Sr. Technology & Corporate Market Analyst, PhoCusWright (Presenter)
  • Lorraine Sileo, Sr. Vice President Research, PhoCusWright (Moderator)

Click here for the webinar slides.

About RateGain

RateGain Travel Technologies Limited is a global provider of SaaS solutions for travel and hospitality that works with 3100+ customers and 700+ partners in 100+ countries, helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.*

RateGain today is one of the world's largest processors of online hotel transactions. RateGain is also world's largest aggregators and processors of travel pricing data for the hospitality and travel industry and has one of the world's most comprehensive travel intent data. Founded in 2004 and headquartered in India, today RateGain works with the Top 23 of 30 Hotel Chains, the Top 25 of 30 Online Travel Agents, and all the top car rentals, including 8 Global Fortune 500 companies, in unlocking new revenue every day.* For more information, please visit www.rategain.com.

*
As of September 30, 2023.

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