Industry Update
Supplier News19 December 2013

U.S. and Caribbean Resorts Switch To B4Checkin For Superior PMS-Integrated Solutions

Luxury properties in Aruba, Arizona and New Mexico, implement the premier fully customizable reservations system and guest satisfaction tool.

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DECEMBER 19, 2013 — B4Checkin, producer of the hotel industry's premier fully customizable reservations system and guest satisfaction feedback tool, announces that four luxury resorts located in the Western United States and the Caribbean have signed with B4Checkin to implement its flagship booking engine, as well as its online check-in and guest satisfaction tools. BlueWater Resort & Casino in Arizona, Manchebo Resort and Spa in Aruba, Ojo Caliente Mineral Springs Resort and Spa in New Mexico, and The Scottsdale Plaza Resort in Arizona each cited B4Checkin's exceptional value proposition and seamless PMS interface in opting to make the switch from their legacy booking engines.

Combining industry-leading booking capability with attentive client service at an exceptional price point, B4Checkin can display and automatically process corporate negotiated rates, group blocks and multiple package deals and promotions, all in real-time availability. Most booking engine vendors typically require hotels to pay on a per-reservation commission basis, but B4Checkin instead features a flat monthly subscription model. Moreover, B4Checkin recently gained TripAdvisor's TripConnect certification, which means B4Checkin clients have access to commission-free direct bookings from the world's most trafficked hotel review site.

"When hoteliers compare the B4Checkin solution side by side against other big-name reservations systems, it becomes immediately evident that our technology simply offers a more seamless PMS integration and superior user experience," says Saar Fabrikant, president and CEO of B4Checkin. "Considering that many of our hotel clients' 'bread & butter' is group-related bookings, B4Checkin integrates in real time with group blocks and updates them as reservations are made."

The deep customizability of the B4Checkin system is especially attractive to management at BlueWater Resort. Shane Hale, director of hotel operations, says B4Checkin's user-friendly customer-facing reservations navigation is another key selling point. "The fact that the B4Checkin booking engine looks and feels like our very own webpage is especially important in terms of maintaining a consistent brand image," Hale says. "B4Checkin understands these needs and has integrated them into a customizable package that allows for seamless integration with minimal back-end work on our part."

The solution's various auto-generated features, including reservation confirmations, reminder emails and guest feedback reports, have helped reduce human error and ensure that negative guest survey comments are dealt with in a timely manner. Service issues that may have slipped through the cracks in the past are now being caught and addressed by the B4Checkin system, Hale says.

Management at The Scottsdale Plaza Resort finds value from B4Checkin's two-way PMS interface, which provides a real-time look at live inventory. The resort's previous booking engine required reservations to be manually downloaded to the PMS, meaning inventory had to be set aside even though it often ultimately went unsold. "B4Checkin's ability to integrate with the PMS and see live inventory also increases upsell opportunities – to suites, for instance – because we know exactly how many are still available at any given time, which maximizes occupancy and revenue," says Sean Sachs, vice president of sales and marketing for The Scottsdale Plaza. "With the efficiencies and additional upsell opportunities provided by the B4Checkin system, we anticipate generating ROI that will far outweigh the cost."

For more information about B4Checkin and its integrated suite of cloud-based online booking and guest feedback software solutions, visit

About B4checkin

b4checkin™ supplies an innovative suite of cloud-based software solutions for the hospitality industry. Designed to help hotels better manage business and operations online, b4easypost replaces traditional credit card authorization forms with a secure payment solution that is both staff & consumer friendly and reduces fraud and chargebacks. For hotels that require flexibility in displaying lodging options, chameleon, the industry's first truly pliable online booking engine. b4checkin is headquartered in Halifax, Nova Scotia, Canada, with installations serving customers all over the world. For more information or to schedule a demo, please call 902-423-3001 or visit

Conner Erwin
VP of Sales
Phone: 512-790-0762
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