Industry Update
Press Release23 December 2013

Dusit Launches New Luxury Brand: Dusit Devarana

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Dusit Devarana

Ending the year on a strong note, leading Asian hospitality group Dusit International has announce the launch of a new premium hotel brand, Dusit Devarana, fulfilling the needs of a new segment for the group. Catering to the discerning, high-powered sophisticate looking for a more experiential stay, Dusit Devarana leverages on Dusit International's rich cultural heritage and history of gracious hospitality to offer an intimate sanctuary experience. The brand aims to provide one-of-a-kind resorts that provide an escape from the everyday world – a sense of renewal; a renaissance of the mind.

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"The Dusit Devarana brand caters to those looking for a truly multisensory experience

across all touch points; design that goes beyond the visual and service that goes beyond the extra mile," said Gerrit Kruger, director of branding and loyalty marketing, Dusit International.

"The brand is highly localised and service-driven. In fact, this is the common theme

across all the Dusit brands: gracious hospitality rooted in Thai traditions."

Alongside its Indian joint venture company Dusit Bird Group, Dusit hosted the soft

launch of its inaugural resort, Dusit Devarana New Delhi earlier this year. Nestled among a thousand mature trees, Dusit Devarana New Delhi offers guests an urban oasis in the heart of Gurgaon. Designed by renowned architect Khun Lek Bunnag, Dusit Devarana New Delhi integrates art, architecture and nature into one unique space.

Key to the Dusit Devarana New Delhi experience is the Lifestyle Executive, akin to a

personal butler. These highly knowledgeable individuals act at once as concierge and executive assistant, ensuring the guest receives personalised yet unobtrusive service during their stay.

Earlier in December, the company announced the Dusit Devarana Dianchi Lake,

Kunming resort in China, alongside its Chinese joint venture partners Dusit Fudu Hotels & Resorts. Located in the most biodiverse area of the country, Dusit Devarana Dianchi Lake, Kunming will be set on the picturesque bank of Dianchi Lake and offer an extensive hot springs experience.

This will include a nano hydro revitalising pool, aromatic pools, therapeutic pools, jade

and volcanic stone pools, splash pools, a foot reflexology pool and hot stone relaxation room, all complemented by Thai-inspired massage treatments of Dusit's famed Devarana Spa.

Additional locations planned for the Devarana brand include Hainan, China and Jaipur,

India.
Related Brand

Dusit Devarana

Ending the year 2013 on a strong note, leading Asian hospitality group Dusit International has announced the launch of a new premium hotel brand, Dusit Devarana, fulfilling the needs of a new segment for the group.
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About Dusit International

Dusit International was founded in 1948 by Honorary Chairperson Thanpuying Chanut Piyaoui, whose first hotel was the Princess on Bangkok's New Road. Today the company is a leader in hotel management, franchising and education and comprises a unique international portfolio of distinctive hotels and resorts operating under four brands: Dusit Thani, dusitD2, Dusit Princess and Dusit Devarana. The company currently operates 29 properties worldwide and has over 50 confirmed projects in the pipeline in key destinations such as Australia, Bhutan, China, Indonesia, Kenya, Myanmar, Oman, Philippines, Qatar, Saudi Arabia, Singapore, Thailand, Turkey, and UAE. Dusit International also operates the signature Devarana Spa and has a fast-growing Education Division. The latter, established in 1993, comprises Dusit Thani College, which offers vocational and postgraduate hospitality degrees at campuses in Bangkok and Pattaya; Le Cordon Bleu Dusit Culinary School; and the recently opened Dusit Thani Hotel School, which is Thailand"s first hospitality school based on the ASEAN Common Competency Standards for Tourism Professionals. In 2018 Dusit will open the pioneering Dusit Hospitality Management College, a unique fully integrated hospitality school and hotel in Manila, Philippines. For more information, please visit www.dusit.com.

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