NASHVILLE, TN – nSight, the largest aggregator of global travel search and booking data, will present a series of three webinars on January 15, 22 and 29, designed to help Destination Marketing Organizations (DMOs) increase domestic and international visitation. Insights will be delivered by business intelligence industry expert, Jami Timmons, president and chief product officer at nSight.

The DMO Webinar Series will discuss how travel search and booking data combined with traveler persona insights can be used to support real-time strategy and visitor growth decisions across various activities including marketing, planning and research.

Each webinar offers two sessions to accommodate different time zones. Attendees will be prompted to choose which session they want to attend during the registration process.

January 15, 2014

For Seasonal Destinations: Aligning Digital Marketing with Search and Consumer Insights
Learn why it's important to let your target traveler profile drive key aspects of your marketing.
Session 1: 7AM PST | 10AM EST | 3PM GMT
Session 2: 1PM PST | 4PM EST | 9PM GMT

Key Takeaways:

  • Understand how to identify top converting consumer profiles
  • Tools for finding opportunity in off-season
  • Best practices for benchmarking competitive destinations

January 22, 2014
For Drive Markets: Revealing New Market Opportunities in Real Time
Identify and nurture the drive traveler across markets, so you can grow valuable repeat revenue for local businesses.
Session 1: 7AM PST | 10AM EST | 3PM GMT
Session 2: 1PM PST | 4PM EST | 9PM GMT

Key Takeaways:

  • How to know if you're converting drive market travelers
  • Know what markets have the highest conversion potential
  • Who to target to boost travel in low demand periods

January 29, 2014

For All DMOs and Tourism Boards: Five Steps to Increasing International Visitors in 2014
Understand how benchmarking consumer intent search behavior can help you achieve regional and local visitation goals.
Session 1: 7AM PST | 10AM EST | 3PM GMT
Session 2: 1PM PST | 4PM EST | 9PM GMT 

Key Takeaways:

  • Insights that will help the CMO sharpen 2014 international marketing strategy
  • Forecast campaign impact based on "search to book" window
  • Target travelers that shop you but book your competitor

For additional information or questions about the DMO Webinar Series go to the nSight Events page or email us at [email protected].

About nSight

Sight™ is the largest aggregator of live, global travel search data that redefines travel intelligence and transforms how it's used. nSight was founded to simplify and monetize big data by making business intelligence about the traveler again. We're a new kind of travel intelligence company, providing the human connection between data and intelligence. With 25 billion global travel search and booking transactions and hundreds of millions of unique consumer insights on active travelers, nSight makes travel marketing more relevant and decisions more precise. To see how humanized travel intelligence can help influence travel before it's booked, visit www.nsightfortravel.com. Follow nSight on Twitter, Facebook and LinkedIn.

Katrina Pruitt-Andrews
Vice President of Marketing
+1 615.866.0850, x1003