Infographic: Hotel Online Distribution 2014
eRevMax predicts hotel online distribution trends
The eRevMax study sheds light on how metasearch sites realized a 13% increase in 2013. Google Hotel Finder, TripConnect and Trivago are becoming a driving force in hotel online distribution as 60% of travellers shop by comparing rates on these sites. To shift market share from the OTAs to direct bookings, hoteliers should utilize metasearch sites as a part of their overall distrbution strategy as it offers better search experience and allows the traveller to find the lowest prices available online.
Bookings from OTAs surged ahead with a 12% rise in Q3 2013 and now stands at 13% of overall bookings in North America. It also shows that 33% of all bookings take place at the brand's website, an increase of 5% in Q3 2013. eRevMax suggests hoteliers work with OTAs to increase revenues and to implement reputation management solutions for quick responses to their guests.
In this world of social media, SEO, and analytics failure to adopt digital platforms in their marketing strategy is suicidal for hotels. The data shows that 81% of tech-savvy travellers find user reviews important, while 49% travellers book hotel only after reading reviews. Nearly 21% used Facebook to search for hotel information at least once while 14% of travellers use the Facebook platform to book a hotel room. Hence, it is imperative that hotels take social-commerce seriously.
To access the full infographic, click Hotel Online Distribution 2014
RateTiger product suite offers the industry"s leading Hotel Channel Manager for online distribution and Shopper for rate benchmarking. RTConnect provides seamless 2-way XML integration of channel management functionality with the hotel"s central systems.LIVEOS offers hotels a single sign-on platform to access multiple applications, while offering technology partners a chance to get in front of hotels allowing greater distribution of promotional opportunities.
eRevMax is working closely with over 300 certified channel and technology partners helping over 9000 hotels worldwide to increase revenue opportunities and streamline business processes.