Digital Alchemy, the pioneer of customer relationship management (CRM) and digital

marketing solutions for the global hotel and spa market, is bringing its latest technology innovations to Hospitality Technology Europe 2014 in London, February 4-5.

Digital Alchemy will be showcasing its most recent advances in mobile-based

communications as well as an array of CRM solutions designed to meet the growing needs of the hotel and spa market on all platforms. In response to the industry's demand for mobile solutions, Mobile Life was introduced in 2013. This is an innovative Cloud-based suite of solutions designed to meet virtually every hotel marketing and guest service need via the guest's smart phone or tablet computer. Each solution provides a valuable service to hotel guests while creating strong revenue opportunities and quick ROI for properties.

The centerpiece of Digital Alchemy's new Mobile Life suite is iNeed, a guest-facing

mobile solution that makes it easy for guests to digitally submit service requests for common needs such as housekeeping, room service, valet, meeting room service requests and maintenance. Each request is instantly pushed to the hotel's guest response dashboard for hotel management and staff to view. This dashboard interface allows management to assign requests to the proper staff members or set up automatic notifications and track the status of each request in real time. iNeed can be integrated with the hotel's PMS and guest response system to streamline operations and give hotel staff instant knowledge of the guest's identity, preferences, needs and profile.

For a personal demonstration of any of Digital Alchemy's digital marketing and CRM

solutions for hotels and spas, please visit stand # H271 during HTE 2014 in London, or visit www.Digital-Alchemy.com for more information.

About Digital Alchemy

Digital Alchemy, based in Ft. Worth, Texas, is the leader in Customer Relationship Management (CRM) and email marketing solutions that increase revenue. Clients include boutique hotels, Four-and Five-Star properties, branded hotels, and spas. Digital Alchemy guarantees its data-centric marketing campaigns will deliver at least 400% ROI.

Founded in 1999, Digital Alchemy pioneered virtually every email-based concept used in the hospitality industry. Its email templates are mobile optimized and the company offers the industry"s first Facebook-email integration to attract guests. Digital Alchemy provides dynamic 2-way mobile messaging on one integrated platform and creates clients" email designs in-house to free staff for other activities. To verify results for clients the company delivers accurate real-time campaign revenue reporting. Digital Alchemy continuously innovates new solutions that include integrated spa CRM functionality. Click here for more information.

Nigel Allport
Vice President

Related