Le Meridien Continues Growth Momentum in North America with Signing of Le Meridien Indianapolis
Following Transformation of Historic Landmark Hotel, Le Méridien to Debut in Downtown Indianapolis in November 2014
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced that its Le Méridien brand will soon add Indianapolis to its rapidly growing North American portfolio. Le Méridien Indianapolis will debut in November 2014 following a $9.5 million renovation of The Historic Canterbury Hotel, a landmark property in the heart of downtown. Owned by Rockbridge and managed by Azul Hospitality, Le Méridien Indianapolis will feature a timeless chic design ethos that juxtaposes the hotel's historic architecture with a contemporary, modern style.
"Le Méridien Indianapolis will bring a renewed energy to this historic landmark building, offering travellers a modern hotel experience in the heart of the city's vibrant downtown," said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. "We are proud to expand our relationship with both Rockbridge and Azul Hospitality as we prepare to introduce this contemporary lifestyle brand to Indianapolis."
Le Méridien Indianapolis will feature the brand's signature Le Méridien Hub™, which re-interprets the traditional lobby into a social gathering place, and further builds on the brand's award-winning arrival experience and coffee culture. Le Méridien arrival consists of four elements: large-scale artwork in high impact areas; the sensory experience, illustrated through Le Méridien signature scent, sound and use of light; UNLOCK ART™ programme, featuring artist designed key card collections that offer access to Le Méridien affiliated contemporary cultural centers in the city; and a 24-hour curated soundtrack. The Hub at Le Méridien Indianapolis will also feature the signature Master Barista, a recently launched initiative to meet the growing demands of coffee lovers at every Le Méridien hotel worldwide. Master Baristas lead coffee-related initiatives at each hotel, serve as a coffee cultural ambassador, and maintain knowledge of current coffee trends within the destination.
"The major revitalization and rebranding of this special property will bring back the character of this hotel in a new and modern way," said Jim Merkel, President and CEO of Rockbridge. "The rebranding coupled with the strength of the Starwood system, will position Le Méridien Indianapolis as the place to stay in Indianapolis."
"We look forward to the debut of Le Méridien in Indianapolis as we continue to accelerate portfolio growth across North America," said Brian Povinelli, Global Brand Leader, Le Méridien and Westin. "Since acquiring the brand in 2005, Starwood has made significant investments in redeveloping Le Méridien, which unlocks the destination for guests through the arts, culture and cuisine in key cities around the world."
Le Méridien Indianapolis is walking distance to the Indiana Convention Center, Indiana Statehouse and the offices of numerous corporations including Eli Lilly, Brightpoint and Wellpoint. The hotel is convenient to the city's theatres, museums, galleries and music venues, and a private entrance directly connects the hotel to the Circle Centre Mall, where guests can access the city's climate-controlled, indoor Skywalk system.
About Le Méridien Hotels & Resorts
Le Méridien, the Paris-born hotel brand currently represented by nearly 100 properties in more than 40 countries, was acquired by Starwood Hotels & Resorts Worldwide, Inc. (NYS: HOT) in November 2005. With more than 80 of its properties located in Europe, Africa, the Middle East, and Asia-Pacific, Le Méridien provided a strong international complement to Starwood's then primarily North American holdings at the time of purchase. Since then, Le Méridien has gone through a brand re-launch, which included a large scale hotels product consolidation as well as redefining its brand strategy. Through creation of the LM100 artist community, Le Méridien has transformed numerous guest touch points, thus bringing unique, interactive and curated experiences to its guests. Plans call for dynamic expansion of Le Méridien Hotels and Resorts within the next five years, concentrating on markets in Asia-Pacific and the Americas. Le Méridien recently opened new hotels in Bali, Atlanta, Dallas, Istanbul, Oran (Algeria), Arlington (Virginia, USA), and Coimbatore (India), and will open in the next 12 months in Chicago, Zhengzhou (China), Mahabaleshwar (India), Ho Chi Minh City (Vietnam), Cairo (Egypt), Qingdao (China), Dhaka (Bangladesh), Tampa (Florida, USA) and Columbus (Ohio, USA). For more information, please visit www.lemeridien.com or www.facebook.com/lemeridien. Follow @lemerdienhotels on Instagram.
Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,300 properties in some 100 countries and approximately 188,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®,Tribute Portfolio™, Four Points® by Sheraton, Aloft®, and Element®, along with an expanded partnership withDesign Hotels™. The company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®). Visit www.starwoodhotels.com for more information and stay connected @starwoodbuzz on Twitterand Instagram and facebook.com/Starwood.
Starwood Hotels &