Reviews Influence Revenue: Infor’s EasyRMS Factors Reputation into Mix with Meta-Reviews™ and TrustScores™ Coming into Play
TrustYou Data Informs Strategy to Increase Analytical Accuracy & Achieve Highest Yields
"Our goal is to maximize profits for our customers, and in today's hotel world, you cannot do that without taking a hard look at what is being said about a property online," said Stewart Applbaum, senior vice president, Hospitality at Infor. "With the TrustYou data, we are able to take a global look at any given property's online reputation and have a better informed pricing strategy as a result. There is no doubt that reviews have a direct impact on revenue as they relate to a consumer's ultimate booking decision, and this needs to play into the pricing structure as well."
TrustYou will supply Infor EasyRMS with its Meta-Reviews, which consist of an analysis of various sentiment scores from all reviews across the web, and its popularity rankings as part of this collaboration. "The number of hours required to scour every review site in every market that is relevant to a hotel to make a truly informed decision would be nearly impossible to quantify," said Alan Young, SVP of Marketing and Strategic Partnerships at TrustYou. "Through our superior semantic analysis and property trends of 'tops and flops,' a hotelier can make a dramatically more informed pricing decision in less time. Reviews directly impact reputation, which ultimately drives, or detracts from, revenue."
Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 70,000 customers in more than 200 countries and territories improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit www.infor.com.
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TrustYou, the world"s largest guest feedback platform, empowers hotels with solutions to drive more bookings and improve their hotel product. Through each phase of the guest journey, hotels can utilize guest feedback to enhance review marketing and achieve operational excellence. Guest feedback influences 95% of booking decisions. TrustYou Meta-Review, which incorporates hundreds of millions of hotel reviews, surveys, and social posts for over 500,000 hotels worldwide, powers guest reviews on dozens of travel sites, including Google, Kayak, and Hotels.com.* These reviews help hotels to manage and improve their performance along each step of the guest journey, from booking and pre-stay search queries to real-time guest requests via messaging, to post-stay feedback in the form of reviews and survey responses. Through the TrustYou partner program, PMS, CRM, IBE and other hotel software providers can integrate TrustYou"s guest feedback platform into their products to help their hotel clients positively influence bookings and revenue.
Find more information on TrustYou and the guest feedback platform on www.trustyou.com.
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor