Reviews Influence Revenue: Infor’s EasyRMS Factors Reputation into Mix with Meta-Reviews™ and TrustScores™ Coming into Play
TrustYou Data Informs Strategy to Increase Analytical Accuracy & Achieve Highest Yields
"Our goal is to maximize profits for our customers, and in today's hotel world, you cannot do that without taking a hard look at what is being said about a property online," said Stewart Applbaum, senior vice president, Hospitality at Infor. "With the TrustYou data, we are able to take a global look at any given property's online reputation and have a better informed pricing strategy as a result. There is no doubt that reviews have a direct impact on revenue as they relate to a consumer's ultimate booking decision, and this needs to play into the pricing structure as well."
TrustYou will supply Infor EasyRMS with its Meta-Reviews, which consist of an analysis of various sentiment scores from all reviews across the web, and its popularity rankings as part of this collaboration. "The number of hours required to scour every review site in every market that is relevant to a hotel to make a truly informed decision would be nearly impossible to quantify," said Alan Young, SVP of Marketing and Strategic Partnerships at TrustYou. "Through our superior semantic analysis and property trends of 'tops and flops,' a hotelier can make a dramatically more informed pricing decision in less time. Reviews directly impact reputation, which ultimately drives, or detracts from, revenue."
Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 70,000 customers in more than 200 countries and territories improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit www.infor.com.
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TrustYou, the world's largest guest feedback platform, provides hotels with insights to improve their guest experience and market to future guests. Guest feedback informs 95% of booking decisions, and TrustYou's guest feedback platform incorporates hundreds of millions of hotel reviews, surveys, social comments, and direct messages through SMS, email, Facebook Messenger and more. This information is analyzed along each step of a traveler"s journey, including booking and pre-stay queries, real-time guest request, and post-stay feedback, to generate actionable insights for 500,000 hotels. TrustYou"s platform is made up of various components, including TrustYou Meta-Reviews*, verified global review summaries displayed on travel and search sites like Google, KAYAK, and Hotels.com; TrustYou Messaging, real-time guest messaging service; TrustYou Stars, an advanced guest satisfaction survey tool; TrustYou Analytics, the world"s leading online reputation management tool and the accompanying app TrustYou Radar. PMS, CRM, IBE and other hotel software providers can make use TrustYou Connect, a partner program to integrate TrustYou"s guest feedback platform with its products to help their hotel clients to positively influence every stage of the guest journey. Find more information on TrustYou and the guest feedback platform at www.trustyou.com.
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor