TrustYou, a big data company with a focus on online reputation management (ORM) in the hospitality industry and developer of TrustScore, a barometer for guest satisfaction, is announcing the availability to view the influence and impact of social network reviews directly in the Infor EasyRMS application. Users of Infor EasyRMS, a cloud based revenue management solution specifically designed for profit maximization in the hospitality industry, will benefit from this increased analysis and data on the interface by providing real-time information that will impact pricing decisions to help optimize yields. The globally recognized TrustScore is an aggregate ranking, out of a possible 100, based on all of the online review feedback from over 250 sites. This integration will drive more informed decisions about pricing and revenue while factoring in the increasingly important world of online reviews.

TrustYou already integrates with Infor Hospitality Management System (HMS). By integrating TrustYou's data capabilities into Infor's existing Hospitality suite via a series of dashboard-embedded widgets, hoteliers have real-time access to social sentiment – giving them critical information to improve guest satisfaction and encourage more bookings. Through this extended amount of data, strengths and weaknesses can be identified instantly, and hoteliers have the ability to rectify guest concerns in real-time. Specifically, these three new widgets – Seal, Source and Review - powered by semantic data from TrustYou, look through more than 15 million opinions on review and booking sites, blogs, forums, and communities, and streamline them into a straightforward, digestible summary for properties to address as they see fit.

"Our goal is to maximize profits for our customers, and in today's hotel world, you cannot do that without taking a hard look at what is being said about a property online," said Stewart Applbaum, senior vice president, Hospitality at Infor. "With the TrustYou data, we are able to take a global look at any given property's online reputation and have a better informed pricing strategy as a result. There is no doubt that reviews have a direct impact on revenue as they relate to a consumer's ultimate booking decision, and this needs to play into the pricing structure as well."

TrustYou will supply Infor EasyRMS with its Meta-Reviews, which consist of an analysis of various sentiment scores from all reviews across the web, and its popularity rankings as part of this collaboration. "The number of hours required to scour every review site in every market that is relevant to a hotel to make a truly informed decision would be nearly impossible to quantify," said Alan Young, SVP of Marketing and Strategic Partnerships at TrustYou. "Through our superior semantic analysis and property trends of 'tops and flops,' a hotelier can make a dramatically more informed pricing decision in less time. Reviews directly impact reputation, which ultimately drives, or detracts from, revenue."

About Infor

Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 70,000 customers in more than 200 countries and territories improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit www.infor.com.

Über TrustYou

TrustYou optimiert Kommunikations- und Feedback-Prozesse in der heutigen, schnelllebigen Geschäftswelt. Mit dem Bewusstsein für die Bedeutung vereinter Kommunikationskanäle konzentriert sich das Unternehmen darauf, sofortige Antworten über bevorzugte Kundenkanäle bereitzustellen. Das Zuhören von Gästefeedback ist ein wesentlicher Bestandteil, um Kunden zufriedenzustellen, Produkte und Dienstleistungen zu verbessern und die allgemeine Geschäftsstrategie zu optimieren.

Im Mittelpunkt von TrustYou steht die Customer Experience Platform (CXP), eine stabile Lösung, die nahtlose Kundeninteraktion ermöglicht. CXP ermöglicht es Unternehmen:

  • Gästewünsche effektiv zu hören und darauf zu reagieren, um endlose Möglichkeiten zu schaffen.
  • Umfassende Erkenntnisse von verschiedenen Online-Plattformen zu verstehen, um eine informierte Entscheidungsfindung zu ermöglichen.
  • Hotelbewertungen auf Websites und Google zu präsentieren und positives Feedback zur Steigerung der Buchungen zu nutzen.

TrustYou setzt sich dafür ein, es Unternehmen möglich zu machen, Vertrauen aufzubauen, fundierte Entscheidungen zu treffen und in ihren Branchen erfolgreich zu sein. Erfahren Sie mehr über TrustYou und unsere CXP-Plattform unter www.trustyou.com.

Über unsere Plattformen

Customer Experience Platform (CXP): TrustYou's "CXP" (Customer Experience Platform) gewinnt an Bedeutung und bietet essentielle Kundeninformationen auf einen Blick. Diese innovative Lösung liefert handlungsorientierte Informationen, die auf spezifische Bedürfnisse auf Objekt- und Kettenebene zugeschnitten sind und neue Standards in der Branche setzen.

Customer Data Platform (CDP): TrustYou präsentiert stolz die Customer Data Platform (CDP) als Antwort auf die wachsende Nachfrage nach verbesserten datengetriebenen Einblicken und Personalisierung. Diese innovative Lösung sammelt und konsolidiert Kundendaten aus jedem Kundenkontaktpunkt, um einheitliche Kundenprofile zu erstellen und Einblicke in das Kundenverhalten in der gesamten Organisation zu bieten. In einem zweiten Schritt integrert sich CDP mit Best-of-Breed-Marketingzielen wie Mailchimp und Google Ads, um effektive Marketingkampagnen durchzuführen und Direktbuchungen zu erhöhen.

Für weitere Informationen besuchen Sie: www.trustyou.com

Katharina Heitmann
Marketing Director
+49 89 54 80 29 25