Best Western Targets Asia’s Emerging South
Best Western International is looking south, as it continues its fast-paced Asian expansion
The hotel company, which currently operates more than 4,000 hotels around the world, has identified the South Asian countries of Sri Lanka and Bangladesh as key growth markets. Sri Lanka welcomed one million international visitors for the first time in 2012, and is targeting 2.5 million arrivals by 2016. To cater for this rapid growth, Best Western has already announced plans to launch its first hotel in the country - a 60-room BEST WESTERN midscale property in Colombo, which is expected to open in the next few months.
Glenn de Souza, said there was significant scope for even more expansion in the country in the future.
"The potential for tourism in Sri Lanka is huge," said Mr. de Souza. "Internationalarrivals are multiplying year after year, and with all parts of this beautiful island now open to tourists, the country offers incredible opportunities. We look forward to playing a major role in the country's bright future."
In Bangladesh, the huge domestic population and booming manufacturing sector aredriving growth.
Best Western already operates the 51-room BEST WESTERN La Vinci Hotel in Dhaka. Andthe company is now planning a major, multi-brand expansion across Bangladesh, with new midscale, upscale and luxury hotels opening in Dhaka and the coastal resort town of Cox's Bazar.
First to open will be two BEST WESTERN PLUS upscale hotels - a 232-room property inCox's Bazar and a 56-room hotel at Dhaka Airport. And potentially in 2015, the company will launch a 448-room BEST WESTERN and 720-room BEST WESTERN PREMIER luxury hotel in Cox's Bazar.
"Bangladesh is one of the world's new tiger economies, with strong GDP growth," Mr. deSouza said. "With rising incomes, strong growth in domestic travel, and a shortage of internationally-branded hotels, we believe Bangladesh represents a major opportunity for a global company like Best Western."
Currently, Best Western has a portfolio of more than 200 hotels across Asia. And thecompany expects to increase its regional collection to 300 properties in the coming years.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western Australasia is a third-party organisation and licensee of Best Western Hotels & Resorts, with more than 125* independently owned and managed Best Western hotels across Australia, New Zealand and the South Pacific. Best Western's family of brands caters for all travel styles with Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, BW Premier Collection® and GLōSM. More than 30 million travellers are members of the award-winning loyalty program, Best Western Rewards, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide.* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.