Is social media the best client-service tool?
I’m in Madrid this week, despite the winter-storm madness that wrought havoc on the East Coast of the United States and sent my planned flight itinerary some 2,500 miles out of the way. But I shouldn’t complain. I doubt I’m the only travel-industry professional out of the tens of thousands attending the Fitur International Tourism Trade Fair who encountered a few hiccups along the way. The show is bustling, especially in Exhibit Hall 10 which is hosting Fiturtech ’14. The programming, which addresses a wealth of tech-related topics, has been energetic and engaging—at least from what I can tell. Much has been in Spanish, and I hablo no espanol.