Bidroom: the holiday booking site that gets hotels to bid for guests
The hard work of searching for a hotel deal online can be enough to put you off going away. Now, a start-up is turning the current system on its head by inviting hotels to bid for customers, in the hope of radically improving the experience. Bidroom, which launched this month, is a free platform that asks travellers to fill in the dates and location of their stay. The site passes this information on to hotels, which have 24 hours to respond with an offer. The hotels can see any other bids that are on the table, which should prompt some healthy competition in favour of the guest.