Best Western Growing Globally and in North America
Now entering its third year since launching in North America, Best Western's descriptor strategy continues to be a tremendous success. Of the new projects in Best Western's North American pipeline, nearly 65 percent are expected to be BEST WESTERN PLUS® or BEST WESTERN PREMIER® hotel types. The diversity of the brand's hotel offerings has also helped open new development doors in key gateway and getaway destinations. In 2013 Best Western opened its first PREMIER property in Manhattan, the BEST WESTERN PREMIER Herald Square, and new properties in Toronto and Fort Lauderdale will open in 2014.
A similar growth story is playing out for Best Western globally, where more than 60 percent of the hotels in the pipeline are new construction. Among the fastest growing markets for the brand are Africa, Indonesia and Brazil – where Best Western recently announced plans to add 30 new properties in the next five years. Meanwhile Erbil, Iraq and Colombo, Sri Lanka are among the emerging hotel destinations where Best Western will open the brand's first property in 2014.
"Around the world we are seeing more developers embrace the idea of going with an international hotel brand, because of all the advantages it offers such as global loyalty programs, sales and marketing support and superior distribution channels. Best Western is unique in that we offer all those big brand advantages, while still giving the owner or operator the freedom to customize their hotel to meet their specific market needs, " said Best Western Senior Vice President of Development and Member Services Ron Pohl. "I think it's this dual offering that has allowed us to expand our international footprint so rapidly, and to penetrate exciting and underserved markets like Haiti or Iraq."
2013 Development Milestones
2013 was among the most successful years for Best Western's development efforts in the brand's history. Noteworthy achievements in 2013 include:
- 107 new hotel agreements signed in North America, representing nearly 9,000 hotel rooms
- 40 percent of North American properties have gone through the brand's Design Excellence program and in 2013 hotels invested approximately $70 million in property upgrades
- Expanding the brand's global footprint into multiple new countries including Haiti, Kenya, Kuwait and Myanmar
- Opened the 200th international BEST WESTERN PLUS; there are 1,108 BEST WESTERN PLUS properties open in 47 countries
- 150 BEST WESTERN PREMIER properties open globally
- Membership renewal rate continues to be 98 percent, reflective of the tremendous value the brand provides to its hoteliers
Senior Manager Public Relations
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western Australasia is a third-party organisation and licensee of Best Western Hotels & Resorts, with more than 125* independently owned and managed Best Western hotels across Australia, New Zealand and the South Pacific. Best Western's family of brands caters for all travel styles with Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western℠, BW Premier Collection® and GLōSM. More than 30 million travellers are members of the award-winning loyalty program, Best Western Rewards, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide.* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.