Hotels seek the key to millennials
As young travelers seek a boutique experience, industry tries to design for them
Between work and vacation travel, Rusty Ellett says he spent about three months on the road in 2013 and two months the year before. He recalls this as a series confined spaces: rental cars, airplane cabins, the back seats of taxicabs. "These cramped aspects of traveling are all unavoidable except for the hotel experience," says Ellett, a surveyor with the American Bureau of Shipping who lives in Houston. So at 25, Ellett already has definite preferences when it comes to accommodations. One of the most essential, he says, is an open, comfortable lobby where he can sit down and scroll through text messages, check social media and stretch out after a long day of traveling or working.