Honoring the Top 1% of TripAdvisor: 2014 Travelers’ Choice Awards
- Jamaica Inn, Ocho Rios: Top 25 Hotels in the Caribbean and Top 25 Luxury Hotels in the Caribbean
- Nisbet Plantation Beach Club, Nevis: Top 25 Hotels in the Caribbean and Top 25 Hotels for Romance in the Caribbean
- Rosalie Bay Resort, Dominica: Top 25 Small Hotels in the Caribbean
What do these properties have that you may not? Well, to start, they each have a five-star TripAdvisor rating and are at the top in their respective regions on the travel review site. Their staff is engaged and dedicated to delivering extremely high levels of customer satisfaction – so guests can't wait to rave about the hotels to their friends, family and traveling public. And, since they work with our agency, I can confirm that each property values the importance of TripAdvisor – maximizing their visibility with a business listing and deploying a custom-tailored TripAdvisor strategy to encourage satisfied guests to write about their stay.
As I stated in my review of the TripAdvisor Top Performers in the Caribbean, love it or hate it, the quality of a hotel's TripAdvisor reviews can have a dramatic impact on consumer opinion and revenue for a property.
In commenting about the awards, Barbara Messing, chief marketing officer for TripAdvisor, stated, "We're excited to recognize the world's best properties, based on the opinions of those who know them best – the millions of travelers around the globe who come to TripAdvisor to share their experiences. For those seeking inspiration for their 2014 travel planning, this list of spectacular accommodations that received 2014 Travelers' Choice awards is a perfect place to start."
You can rest assured travelers will be taking note of who received awards – and who did not – when they make their travel plans for 2014.
If you were not recognized on this year's list, maybe it's time to start taking TripAdvisor more seriously, enhancing the quality of vacation experience at your property, and strengthening the relationships with your guests.
For more details on how to get the most out of TripAdvisor, I invite you to watch my presentation of Hotel Case Studies from the TripAdvisor Master Class in Jamaica last month.
About MP&A Digital & Advertising
MP&A Digital & Advertising helps independent luxury hotels drive more profitable, direct (non-commissionable) revenue. Using its unique integrated Customer Relationship Marketing (iCRM) approach the agency employs sophisticated database marketing disciplines designed to attract, retain and create more loyal customers. Principals with more than 60 years of collective experience at some of the world"s largest advertising and direct marketing companies lead the agency"s team of marketing, creative, public relations, website, SEO and social media professionals. Celebrating its 25th anniversary in 2015, the agency relocated from New York to Williamsburg in 2006. For more information, visit MadiganPratt.com.